Tag
fan engagement
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Marketing / CommunicationsArticleOver 5 years old
Don’t Fake the Engagement: Three Marketing Strategies To Build Emotional Loyalty
It’s not about pushing short-term campaigns or even long-term purchases. You want to win over customers to your…
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Marketing / CommunicationsArticleOver 5 years old
Daily Buzz: Secrets of the Pinterest Elite
New reporting shows what the platform’s top users have in common—and how brands can leverage that data. Also:…
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Meetings / EventsArticleOver 5 years old
Four Takeaways for Associations From Experiential Marketing
With brands increasingly dedicated to putting on events to strengthen consumer interest, associations could gain a lot from…
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MembershipArticleOver 5 years old
Tuesday Buzz: Sesame Street Tries Crowdfunding
The children’s television show is launching a Kickstarter campaign to combat bullying of children with autism. Also: A…
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MembershipArticleOver 5 years old
National Volunteer Week Reminder: Keep Your Volunteers Engaged
What better time to think about your volunteers than during National Volunteer Week? One consultant offers tips for…
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Meetings / EventsArticleOver 5 years old
Wednesday Buzz: Design a More Dynamic Meeting
Refresh your meetings by incorporating new learning techniques, panel styles, and more. Also: Are you creating goals all…
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MembershipArticleOver 5 years old
Add Productivity to the Last Hour of the Day
The last hour of the day can feel like a productivity killer. But a workplace efficiency trend, called…
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Marketing / CommunicationsArticleOver 5 years old
Millennial Engagement: Lessons from a Successful Video Contest
Associations are constantly trying new tactics to engage the youngest generations entering the workforce. The Institute of Management…
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Marketing / CommunicationsArticleOver 5 years old
Thursday Buzz: Why Online Engagement Declines
Achieving high online engagement rates is difficult for any group. Signs say that it may be getting even…
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MembershipArticleOver 5 years old
Membership Strategy: Moving From Free Rider to Engaged Member
The Senior Executives Association, which dedicates itself to serving federal leaders, is refocusing its membership strategy. That transition…
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MembershipArticleOver 5 years old
Membership Hack: Conference Buddy System
The Academy of Managed Care Pharmacy uses a mentoring program that incentivizes conference attendance and provides members with…
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MembershipArticleOver 5 years old
A Membership Checkup for Associations
Leading healthcare associations are working together to craft strategies for better engaging members. Even as the healthcare industry…
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MembershipArticleOver 5 years old
Crowdsourcing Stacks Up for Subway Franchisees
How Subway franchise owners talk and listen online.
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MembershipArticleOver 5 years old
Data Nugget: Why Generations Join
When it comes to the benefits that professionals seek from associations, preferences change with age. A recent study…
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Marketing / CommunicationsArticleOver 5 years old
Tuesday Buzz: Plan Your Vacation Today
You could use a break. In honor of National Plan for Vacation Day, use today to plan your…
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MembershipArticleOver 5 years old
Member Lessons from the Mysterious Package Company
A mail-order mystery service is sparking some surprise and delight in its rapidly growing membership. Here’s what associations…
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MembershipArticleOver 5 years old
Build Communities Around Your Most Engaged Users
A big-name daily newspaper is trying a quiet test with a group of its subscribers—and the early success…
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MembershipArticleOver 5 years old
How “Combo-Promo” Marketing Can Bring in New Members
When it comes to membership, most associations struggle with two things: growing the membership base and increasing event…
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LearningArticleOver 5 years old
Cultural Leadership: Setting the Right Attitude
Why cultural leadership is important when building an online community. Also: An association consultant discusses what he’s learned…
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MembershipArticleOver 5 years old
The Membership Manager’s Wish List
’Tis the season of giving and receiving, and we know that association membership managers have more than sweaters…
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MembershipArticleOver 5 years old
Making Augmented Reality a Reality for Membership
A technology expert explains how augmented reality apps can deepen the membership experience for associations.
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MembershipArticleOver 5 years old
What Kevin Bacon Can Teach Us About Membership Engagement
Strong relationships are the key to engagement, whether with members or nonmember customers, according to a new report…
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LearningArticleOver 5 years old
How to Combine the Power of Your AMS and LMS to Boost Engagement
For many of today's leading associations, their association management system (AMS) and learning management system (LMS) are mission-critical…
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Meetings / EventsArticleOver 5 years old
Batter Up: Event Lessons From the World Series
What this year’s thriller of a World Series can teach meeting planners when it comes to designing and…
