Data: How Millennials Want to Do Business

In a survey of executives responsible for business-to-business purchasing decisions, millennials showed clear preferences for researching and engaging with vendors that differed from their organizations’ current practices. Association membership recruiters and industry suppliers, take note.

Millennials: How does your organization engage with vendors during the sales cycle currently, and how would you prefer to engage with vendors?

Face-to-face meetings:

Current:

Would prefer:

Email:

Current:

Would prefer:

Phone:

Current:

Would prefer:

Social Media:

Current:

Would prefer:

Live/video chat:

Current:

Would prefer:

Text message and other IM:

Current:

Would prefer:

Source: “To Buy or Not to Buy? How Millennials Are Reshaping B2B Marketing  (opens in a new tab),” IBM Institute for Business Value, 2015