Tag
Sponsor
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Organizational StrategyArticle
Part 2: Sponsors Don’t Want More Exposure. They Want More Relevance.
Read the first article in the series here. For years, many associations responded to sponsorship pressure the same…
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Organizational StrategyArticle
Part 1: The Sponsorship Problem Isn’t Actually a Sponsorship Problem
This is the first article in a two-part series on the evolution of sponsorships and what associations can…
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Associations NOW Presents: Industry Partner Edition-Sponsorships That Deliver Real Value
In this episode of Associations NOW Presents: Industry Partner Edition, guest host Sharon Pare of HighRoad Solutions welcomes…
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2025 Sponsorship Recap Video
The ASAE Annual Meeting & Exposition brings together thousands of association professionals and industry partners to exchange ideas,…
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Business DevelopmentVideoOver 1 year old
Partnerships that Drive Success: ASAE Strategic Partnership Alliance
ASAE's Strategic Partnership provides maximum exposure for a company seeking to align itself with ASAE. This bundled package…
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Business DevelopmentVideoOver 1 year old
Generate Leads and Brand Awareness: Master the ASAE Marketplace
The ASAE Marketplace is a platform designed to help members find the best possible solutions for their business…
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Meetings / EventsArticleOver 1 year old
Report: Exhibitors Need to Step Up Interactivity
A survey from Freeman found that attendees are looking for demos tailored to their needs, but the old-school…
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Marketing / CommunicationsVideoOver 2 years old
Virginie De Visscher from Destination Canada on Partnership with ASAE and Leading Boldly
The Alliance Partnership Program was developed to provide the industry partner community with opportunities to align itself with…
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Marketing / CommunicationsVideoOver 2 years old
Mario Bass on Strategic Partnership with ASAE and DEI Initiatives
The Alliance Partnership Program was developed to provide the industry partner community with opportunities to align itself with…
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Meetings / EventsVideoOver 2 years old
Message from Gordon Taylor III, Chief Sales Officer for Destination Cleveland
Cleveland is All Geared Up for ASAE’s 2024 Annual Meeting and Exposition
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Meetings / EventsArticleOver 2 years old
Develop a Winning Sponsorship Strategy
Conference sponsorships need to bring value to not only sponsors and attendees but also associations. Here’s how associations…
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Business DevelopmentArticleOver 2 years old
Why Your Sponsorship Program Needs a Refresh
As sponsors place more value on content and thought leadership offerings, associations must retool their sponsorship programs to…
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Meetings / EventsArticleOver 2 years old
Kentucky Lawmakers Exempt Business Events From Sales Tax
A recent policy change exempts business event organizers from charging sales tax to their exhibitors. The move, applauded…
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Meetings / EventsArticleOver 2 years old
Sponsorship Options With Value for Everyone
More member access, thought leadership opportunities, year-round conversations: Sponsors are looking for more than just signs and shout-outs…
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Meetings / EventsArticleOver 2 years old
Fresh Ideas, New Tech: How to Reimagine Stale Sponsorship Models
Associations must employ a year-round approach across digital channels to sustainably serve sponsors, members, and themselves.
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Meetings / EventsArticleOver 2 years old
What Do Your Sponsors Really Want?
As many associations are looking to shore up nondues revenue, a new survey reveals sponsors want to be…
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FundraisingArticleOver 2 years old
Looking for Sponsor Dollars? Try These Two Hot Areas
While corporate budgets for some types of sponsorship declined during the pandemic, funding to support diversity and sustainability…
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Meetings / EventsArticleOver 5 years old
Engage Your Industry Partners for Better Events
With partners sometimes feeling underwhelmed by sponsorship opportunities at events reshaped by the pandemic, now’s the time for…
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Marketing / CommunicationsArticleOver 5 years old
Nondues Revenue in Pandemic Times: Using Digital Channels for Sponsorship
As organizations look to bolster nondues revenue streams, one area that has seen promise during the pandemic is…
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Marketing / CommunicationsArticleOver 5 years old
One Approach to Speaking With Sponsors During Uncertain Times
If your sponsorship program suffered over the last year, you are not alone. Association leaders are asking what…
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Marketing / CommunicationsArticleOver 5 years old
Content Is King When Competing for Sponsors
The pandemic’s impact on businesses has led to higher competition for sponsorship money. Being able to offer sponsors…
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Meetings / EventsArticleOver 5 years old
Sponsored “In-Person Survival Kit” Welcomes Attendees Back to Event
When the Ohio Society of Association Executives held its first in-person meeting in more than a year, a…
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Meetings / EventsArticleOver 5 years old
How to Keep Your Virtual Event Sponsors Happy and Coming Back for More
Inside NJCPA’s digital strategy to attract sponsors and overdeliver on their goals.
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Meetings / EventsArticleOver 5 years old
Create More Value for Your Virtual Sponsors and Exhibitors
When everything went virtual last year due to the pandemic, it also shifted sponsorship opportunities at meetings. Although…
