Tag
Sponsor
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Marketing / CommunicationsArticleOver 5 years old
Influencer Council Hopes to Create Consistency for Social Ads
With influencer marketing creating confusion for the public and social sharers—along with regulatory headaches—the Influencer Marketing Council aims…
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Members onlyFundraisingTemplateOver 5 years old
Foundation Events Prospectus
A sponsorship prospectus from the ASAE Foundation describing support opportunities at its events, including golf tournaments, spa days,…
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FundraisingArticleOver 5 years old
Association-Backed Kickstarter Campaign Looks to Save the Penguins
A Kickstarter campaign from the Association of Zoos and Aquariums will help grow the population of an endangered…
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Marketing / CommunicationsArticleOver 5 years old
Wednesday Buzz: Maximize Sponsorship Revenue
Balancing your revenue needs against what sponsors are willing to pay can be complicated. Find out how to…
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Business DevelopmentArticleOver 5 years old
A New Way of Thinking About Sponsorship Partners
Some associations are finding that even their tried-and-true partners aren't interested in participating in association sponsorship programs anymore.…
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AdvocacyArticleOver 5 years old
Coalition’s Proposed Standards Draw Attention After Ad-Blocking Rumor
While Google says it won’t comment on a Wall Street Journal report about adding an ad blocker to…
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Marketing / CommunicationsArticleOver 5 years old
U.K. Radio Industry Group Sees Opportunity in YouTube’s Struggles
The British group Radiocentre is launching an ad campaign that draws attention to the fact that radio doesn’t…
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FundraisingArticleOver 5 years old
Five Ways for Getting the Most Out of Your Sponsorship Packages
Sponsorships are a great way to bring in nondues revenue to either your national association or one of…
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Business DevelopmentArticleOver 5 years old
How College Football Bowls Boost the Economy
New research commissioned by the Football Bowl Association finds that even small-stakes college football bowls drive a significant…
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Business DevelopmentArticleOver 5 years old
High-Yield Innovation: Western Growers Association’s Incubator
The agricultural trade group, which launched its incubator last year, hopes to not only drive innovation within its…
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Marketing / CommunicationsArticleOver 5 years old
New Think Tank Eyes Solutions to Mobile Marketing Blind Spots
The Mobile Marketing Association announced a new program designed to assist major companies trying to get a handle…
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Marketing / CommunicationsArticleOver 5 years old
Heart Association Encourages More Colorful Eating
The American Heart Association is making sure you get your daily dose of fruits and veggies with its…
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Meetings / EventsArticleOver 5 years old
Tips and Tactics for Webinar Sponsorships
Sometimes something new is easier to imagine when you compare it with something familiar. That goes for nondues…
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Meetings / EventsArticleOver 5 years old
E3 Organizers Launch Public Version of Gaming Expo
Part of the Entertainment Software Association's long-running videogame industry event, which takes place in Los Angeles each year,…
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Business DevelopmentArticleOver 5 years old
Psychiatric Association Fires Up Innovation Lab at Conference
The American Psychiatric Association's first-ever innovation lab, to be unveiled at its annual meeting in Atlanta, will feature…
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AdvocacyArticleOver 5 years old
Bottled Water Group Backs Curbside Recycling Partnership
The Recycling Partnership, which already has the backing of a number of corporations and trade groups in setting…
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Meetings / EventsArticleOver 5 years old
2015 a Smashing Year for Trade Shows, CEIR Report Finds
The CEIR Total Index report finds trade shows finished strong last year.
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Marketing / CommunicationsArticleOver 5 years old
Domino’s Pizza Delivering Association’s Fire Safety Tips
Now when you order a Domino's pizza, you’ll get a free side of fire safety tips.
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Marketing / CommunicationsArticleOver 5 years old
Wednesday Buzz: Avocado Group Targets Second Super Bowl Success
An avocado trade group is returning to the Super Bowl with its second ad and a bolder vision.…
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Marketing / CommunicationsArticleOver 5 years old
FTC’s Native Advertising Guidance Proves Controversial
Late last month, the Federal Trade Commission spoke up on one of the most controversial issues in the…
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Marketing / CommunicationsArticleOver 5 years old
Ad Blocking Growing in Popularity, Publishing Group Warns
Digital Content Next, an association for the digital publishing industry, says a third of U.S. consumers are considering trying…
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Marketing / CommunicationsArticleOver 5 years old
Civil Engineers’ IMAX Dream Earns Corporate Funding
The American Society of Civil Engineers has long been working on an IMAX-based film highlighting the work that…
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Marketing / CommunicationsArticleOver 5 years old
Magazine Industry to Ad Buyers: ROI or Your Money Back
A new initiative led by MPA: The Association of Magazine Media promises large advertisers that magazines can still…
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Marketing / CommunicationsArticleOver 5 years old
MGM-OPOLY: A Board Game on the Las Vegas Strip
The story behind MGM-OPOLY, a board game that highlights MGM Resorts' reach.
