Tag
Sponsor
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Marketing / CommunicationsArticleOver 5 years old
How the Right Tech Helped Drive Conference Revenue for this Association
One association marketing pro breaks down the power of “set-it-and-forget-it” retargeting tech.
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Meetings / EventsArticleOver 5 years old
What Exhibitors and Sponsors Want From Virtual Events in 2021
Organizers had a lot to learn in 2020 as they quickly transitioned their in-person events to the virtual…
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Marketing / CommunicationsArticleOver 5 years old
Environmental Media Group Gives Super Bowl Ads Points for Sustainability
After success certifying TV shows and movies for sustainability, the Environmental Media Association finally tackled commercials for one…
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Meetings / EventsArticleOver 5 years old
Five Unusual Virtual Event Sponsor Benefits That Just Might Save Your Conference
“The sponsors are furious. They feel we’re disorganized and still in search of a plan—and they’re right.” Only…
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Meetings / EventsArticleOver 5 years old
Virtual Events: Make Your Sponsor the Star
It can be challenging for sponsors to extract the same value from virtual events as their real-world equivalents.…
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FundraisingArticleOver 5 years old
How Free Events Can Boost Sponsorship Revenue
In 2017, the LGBT Bar Association of Greater New York found that fewer and fewer members were coming…
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Marketing / CommunicationsArticleOver 5 years old
How to Nurture Sponsor Relationships Amid Virus Cancellations
COVID-19 has spurred organizations to work remotely, schools to close, and conferences to cancel. Amid the uncertainty, it’s…
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Brand Safety: Coalition Works to Label, Isolate Dangerous Online Content
A number of major advertising groups, working with large advertisers, agencies, and dominant social media platforms, are collaborating…
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Marketing / CommunicationsArticleOver 5 years old
Context Matters: Why Ads Do Better Next to Quality Content
Advertising in the wrong context can damage a brand’s reputation, and brands are noticing—which provides an opportunity for…
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AdvocacyArticleOver 5 years old
Women’s Hockey Association Launches Dream Gap Tour
The Professional Women’s Hockey Players Association will put on events at venues around the country to build momentum…
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Marketing / CommunicationsArticleOver 5 years old
Why a Trade Group Is Sponsoring the Rolling Stones’ Latest Tour
The Alliance for Lifetime Income is the exclusive sponsor for the band’s latest tour, in part because the…
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Meetings / EventsArticleOver 5 years old
Report Reveals Global Exhibition Industry Is a $325 Billion Business
UFI reports that the U.S. and Europe represent the two largest markets for the global exhibition industry, and…
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FundraisingArticleOver 5 years old
Truckers Help Wreaths Across America Reach Cemeteries Far and Wide
A collaboration between the trucking industry and a nonprofit that honors fallen veterans continues this weekend as truckers…
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FundraisingArticleOver 5 years old
3 Tips for Building Healthy Relationships With Your Corporate Sponsors
Some practical relationship advice for associations looking to build long-lasting relationships with their corporate sponsors.
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Meetings / EventsVideoOver 5 years old
ABSI Video for 2018 Annual Meeting
Visit the ASAE Business Solutions Pavilion, Booth #501, at the 2018 ASAE Annual Meeting & Exposition. By visiting,…
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Members onlyMeetings / EventsTemplateOver 5 years old
Contributor Terms and Conditions
A fill-in contributor agreement between an organization and a contributor, setting out representations and warranties of each party…
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Business DevelopmentArticleOver 5 years old
Nuclear Medicine Group Thinks Innovation With Industry Alliance
The Society of Nuclear Medicine and Molecular Imaging is working with a number of industry partners to push…
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Marketing / CommunicationsArticleOver 5 years old
Brewers Association Expands Popular Craft Branding Program to Retailers
The association is hoping retailers pick up on the craft beer marketing program, signified by a logo featuring…
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Marketing / CommunicationsArticleOver 5 years old
How to Transform Your Sponsors Into Thought Leaders
Sidelining sponsors and vendors by allowing them to only advertise and exhibit at conferences precludes associations from fully…
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AdvocacyArticleOver 5 years old
Potato Group Goes All-In on Salad Bar Donations
An ongoing campaign to get salad bars in schools nationwide has found a somewhat unlikely champion: Potatoes USA,…
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AdvocacyArticleOver 5 years old
Recycling Group Turns to Manufacturers to Boost Demand for Recycled Plastic
A new campaign by the Association of Plastic Recyclers aims to drive demand for recycled plastics by getting…
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Meetings / EventsArticleOver 5 years old
Meetings Memo: Exhibitor Engagement
How one association worked to improve its relationship with exhibitors by launching a new department.
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Meetings / EventsVideoOver 5 years old
ASAE 2017 Strategic Partners
During the opening keynote, ASAE recognized the Strategic Partners for the organization. Here's a video of what inspires…
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FundraisingArticleOver 5 years old
Super Bowl-Funded Community Projects Get Going Months Before Game
In Minnesota, the Super Bowl Host Committee's legacy fund, backed by money from the NFL and other donors,…
