Tag
Sponsor
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AdvocacyArticleOver 5 years old
Alzheimer’s Association, Shutterfly Launch Photo Partnership
The Alzheimer's Association's latest partnership aims to foster a creative, photographic aid for families coping with the disease.
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FundraisingArticleOver 5 years old
Ice Bucket Challenge Will Return #EveryAugustUntilACure
After last summer's soaking success, the ALS Association is bringing back the Ice Bucket Challenge. Plus: How to…
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Meetings / EventsArticleOver 5 years old
Springtime DC Invitational: Going for the Green
The ASAE Foundation's 33rd Annual Springtime DC Invitational Golf and Tennis Tournament brings out the crowds.
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Marketing / CommunicationsArticleOver 5 years old
Data: How Millennials Want to Do Business
In a survey of executives responsible for business-to-business purchasing decisions, millennials showed clear preferences for researching and engaging…
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Meetings / EventsArticleOver 5 years old
Furniture Today Bedding Conference’s Record Setting Effort
How one Orlando tradeshow became host to a world-record attempt that involved a lot of mattresses—as well as…
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AdvocacyArticleOver 5 years old
Native American Groups See Potential in Legal Cannabis
With a new coalition in tow, Native American tribes nationwide are considering the potential sale of legal marijuana…
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Marketing / CommunicationsArticleOver 5 years old
Country Music Association’s Marketing Pitch: We’re Authentic
With large audiences and wide musical appeal, the Country Music Association is pushing hard on the marketing angle…
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Meetings / EventsArticleOver 5 years old
Outdoor Entertainment: Rendezvous at The Park
New outdoor entertainment and dining district will offer an alfresco respite.
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LearningArticleOver 5 years old
How Colorado Ski Country USA Keeps Kids Interested in the Slopes
For nearly two decades, a major trade group for Colorado’s ski industry has offered fifth-graders a chance to…
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Australian Ad Coalition Looks to Balance Native Ads, Quality Content
With businesses seeking to get more out of their ad buys, two Australian ad groups on both sides…
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LearningArticleOver 5 years old
Exhibitor Academy Maximizes Tradeshow Experience
The National Shooting Sports Foundation recently hosted a learning program specifically aimed at exhibitors to help them get…
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AdvocacyArticleOver 5 years old
New IRS Rule Change Could Hurt Loyalty Programs, Travel Groups Say
A proposed IRS rule change could threaten the popularity of frequent flyer programs and similar loyalty programs by…
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Business DevelopmentArticleOver 5 years old
Associations Report an Increase in Sponsorship Revenue
An increase in revenue was just one of the many association sponsorship trends a new IEG survey revealed.…
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Marketing / CommunicationsArticleOver 5 years old
Super Bowl Ads: What Makes a Video Shareable Online, Anyway?
According to a new white paper analyzing this year’s Super Bowl ads, the things that work well on…
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Meetings / EventsArticleOver 5 years old
Bowling Alone: Pin Groups Face Sponsorship Struggles at the Lanes
One of bowling's biggest industry groups announced that it was canceling a high-profile tournament for the second year…
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Marketing / CommunicationsArticleOver 5 years old
Art Everywhere: Outdoor Advertising Meets Art in a Big Way
Five major museums from around the country are offering up their best-known works as part of a countrywide…
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Meetings / EventsArticleOver 5 years old
Lightwave Wristband: Real-Time Analytics, in the Flesh
A SXSW event pumped up the crowd—literally—with the help of some digital wristbands. Also: an association CEO's best…
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Meetings / EventsArticleOver 5 years old
Won’t You Be My (Tradeshow) Neighbor?
You may have secured the best location on the expo hall floor, but what happens if your booth’s…
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MembershipArticleOver 5 years old
Corporate Sponsorship: Growth Streak Continues for Associations
Insurance companies, banks, and pharmaceutical firms are the largest sponsors of the association industry at large, according to…
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AdvocacyArticleOver 5 years old
Drive-In Downer: Why Modern Tech Could Sink Iconic Theaters
The association that represents the drive-in movie industry says that they’re being left behind due to the conversion…
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Marketing / CommunicationsArticleOver 5 years old
New York High Court Rules In Starbucks Barista Case
In the battle of the baristas and who gets the tips, NY high court rules that baristas must…
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Marketing / CommunicationsArticleOver 5 years old
Gamification Marketers: New Study Offers Hope for Success
Gamification may not be a fad after all. Marketers just need to retool their strategy if they want…
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Meetings / EventsArticleOver 5 years old
Industry Professionals: Make Your Next Event A Show
Give a performance that will "wow" your audience during your upcoming event. Also: Everything you need to know…
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Meetings / EventsArticleOver 5 years old
Report: Marketers Struggle to Justify Tradeshow ROI
While most respondents to a recent survey say that tradeshows are important to their business, some have struggled…
