Tuesday Buzz: Keeping Your Online Community Engaged

Has your online membership community gone quiet? You’d like to see your members engaging with one another and your association online, but if you’re only hearing crickets, there are ways to get your members talking again  (opens in a new tab).

On Socious’ Online Community Blog, Christina Green recommends going beyond a welcome email during the onboarding process. Onboarding should aim to bring new members into your online community.

“Create a drip campaign giving members fun new activities to do online each day or week. Your drip campaign can feature new members in a spotlight, interview them, or ask their opinion on something within the community,” Green writes.

Check out the rest of the post for more tips  (opens in a new tab).

Reinventing Concerts

Here’s how @Coachella  (opens in a new tab) is redefining the concert space https://t.co/bfGkqelObM  (opens in a new tab) #events  (opens in a new tab) #eventprofs  (opens in a new tab) #coachella  (opens in a new tab) #concerts  (opens in a new tab) pic.twitter.com/5ILerVEWRR  (opens in a new tab)

— Skift Meetings (@SkiftMeetings) January 17, 2017  (opens in a new tab)

The annual Coachella Valley Music and Arts Festival in California is one of the most profitable music events in the United States, bringing in a whopping $84 million last year. People flock from all over the country to take in this one-of-a-kind experience.

What makes Coachella such a standout?

The Event Manager Blog reveals how Coachella organizers  (opens in a new tab) use branding, tech personalization, and other tactics to redefine the concert experience.

Other links of note

Time to drop Windows 7? In a recent blog post, Microsoft’s German arm encouraged businesses to update from Windows 7 to the latest version of the operating system  (opens in a new tab) because it “can no longer keep up with the increased security requirements.”

What’s more important than salary? A new report from Glassdoor reveals  (opens in a new tab) that as an employee’s salary increases, other workplace factors—like culture, values, and leadership quality—become more important.

It’s not the strategy; it’s the people. Harvard Business Review outlines why a smart strategy  (opens in a new tab) is worthless if people can’t execute it.

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