Data: Why Generations Join?

When it comes to the benefits that professionals seek from associations, preferences change with age. A recent study of association members from software firm Abila found that jobs, training, and career advancement rate highest for younger members, while those in older generations value more good-of-the-order benefits.

Millennials

1981-1998

Job Opportunities

Code of Ethics

Credentials

Training

Networking

Gen Xers

1965-1980

Industry Info

Code of Ethics

Credentials

Networking

Job Opportunities

Boomers

1946-1964

Code of Ethics

Industry Info

Raising Awareness

Credentials

Networking

Matures

1945 or earlier

Code of Ethics

Industry Info

Credentials

Raising Awareness

Socializing

Source: Abila, “Member Engagement Study: Aligning Organization Strategy With What Matters Most to Members”