Tag
Membership Recruitment & Retention
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Growth Isn’t Enough: Five Signs Your Community Has an Engagement Problem
Membership growth is one of the first metrics community leaders celebrate and understandably so. New members represent new…
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The “Why Not” Factor: Unlocking Growth Through Nonmember Research
My team recently conducted growth strategy benchmarking research with North American professional and trade associations, and the findings…
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Most Component Membership Losses Begin With a Change of Address
When a member changes their mailing address, most systems treat it as an administrative update. It may be…
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What a Washington, DC, Mansion Knows About Membership That We Don’t
In honor of Hispanic Heritage Month, observed each year from September 15 through October 15, we're highlighting the…
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How to Spot Members at Risk of Lapse Before They Leave
One of the costliest misconceptions in the association world is that members decide whether to stay or go…
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Frictionless Onboarding: Nailing the First-Year Wins
You want to create a thriving membership base for your association, and there’s no better time to encourage…
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Transforming Member Stories Into a Sustainable Engagement Engine
A recent study conducted at Georgia Southern University found that members who engaged with two or more association…
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Building Membership That Lasts: A Practical Guide to the Full Member Lifecycle
Many associations invest heavily in membership, yet recruitment, engagement, and retention continue to challenge even well-run organizations. In…
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Making Engagement Visible With Structured Member Stories
Associations are communicating more than ever, but are members listening? According to Association Adviser’s “2025 Benchmarking Report,” the…
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Beyond Attendance: How Learning Drives Mission Impact
For years, associations have measured learning success the same way: attendance numbers, completion rates, and satisfaction scores. Did…
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Organizational StrategyArticle
How to Make Innovation a Habit in Your Association
When I became executive director of the American Society for Healthcare Human Resources Administration (ASHHRA), we were running…
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Member Retention in the Age of Subscription Fatigue
Member Retention in the Age of Subscription Fatigue
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Why Ceremony Works: Building Member Loyalty Through Meaningful Moments
There is often a quiet moment at the beginning of a gathering, before the program officially starts, when…
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What Attendee Retention Really Says About Association Relevance
Across the association landscape, event attendance has become a pressure point. Events are more expensive to produce. Attendees…
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The Engagement Gap Behind Today’s Membership Declines
Association membership has been flat or declining for nearly a decade, according to Marketing General’s recent Membership Marketing…
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Marketing / CommunicationsArticle
Develop a “Big Rock” Webinar Strategy to Spark Engagement, Generate Leads, and Drive Nondues Revenue
This article is part of the ASAE Young Professionals Series. Webinars have long been a power tool of…
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The First 30 Days: Three Essential Touchpoints for New Members
After putting in the effort to acquire new members, are they heading back out the door after only…
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The Membership Model Is Breaking Down—Here’s How Associations Can Rebuild It
Across the association sector, optimism is running high. Sixty-three percent of leaders expect non-dues revenue to increase, per…
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MembershipArticleOver 1 year old
Measuring Community Success: What Metrics Matter (and Why)
This is the fifth article in our Community Management Series. Read part one, part two, part three, part…
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MembershipArticleOver 1 year old
Choosing the Right Community Platform for Your Association
This is the fourth article in our Community Management Series. Read part one, part two, part three, part…
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LearningArticleOver 1 year old
How to Build and Sustain an Engaged Association Community
This is the third article in our Community Management Series. Read part one, part two, part four, part…
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LearningArticleOver 1 year old
Types of Association Communities and Their Strategic Value
This is the second article in our Community Management Series. Read part one, part three, part four, part…
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Organizational StrategyArticleOver 1 year old
Building Community: Your Association’s Strategic Advantage
In today’s association world, community isn’t just a feel-good buzzword — it’s the critical strategic asset that drives…
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MembershipArticleOver 1 year old
Setting Membership Benefits That Attract and Retain Members
Imagine you’re looking to join an association in your industry. You narrow your options down to two different…
