Tag
Membership Recruitment & Retention
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Career DevelopmentArticleOver 5 years old
The Building Blocks for a Successful Scholarship Program
Does your organization have a scholarship program for students in your industry, or are you interested in launching…
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MembershipArticleOver 5 years old
Two Critical Steps to Drive Member Engagement
You already know member engagement matters. Everyone touts it as the silver bullet to save associations. But time…
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MembershipArticleOver 5 years old
Four Tips for Using Emotional Intelligence to Improve the Member Experience
Association leaders are always looking for ways to expand their membership and renewal rates. Lately, however, it has…
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MembershipArticleOver 5 years old
Why a Community Approach Is Essential in Times of Disruption
Community is in the DNA of every association. After all, their very existence was sparked by a shared…
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MembershipArticleOver 5 years old
Seven Tactics to Increase Your Membership Retention Rate
Associations not only need to acquire new members, but they also need to keep existing ones, and some…
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MembershipArticleOver 5 years old
Leverage Micro-Communities to Build Membership Affinity
Any association membership professional will tell you it is much easier to keep an existing member than to…
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MembershipArticleOver 5 years old
An Inside Look at How a Marketing Campaign Can Yield More Members
Like many organizations, IPC, the electronics industry’s global trade association, has a membership growth challenge. While the pandemic…
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MembershipArticleOver 5 years old
How to Make the Most of Your Member Needs Assessment
Whenever association professionals start thinking about conducting a member needs assessment, they tend to leap immediately to a…
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MembershipArticleOver 5 years old
Associations Build Membership Resilience Through Innovation
In our current turbulent environment, innovation may be more critical than ever for associations to remain healthy and…
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Marketing / CommunicationsArticleOver 5 years old
Engage New and Potential Members Through Social Media
Social media is now baked into most associations’ communications strategies. Your active presence on social media helps your…
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Marketing / CommunicationsArticleOver 5 years old
Two Quick Psychology Hacks to Improve Your Online Marketing
I’ve recently been spending some time with a book called Thinking Fast and Slow by Daniel Kahneman. The…
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Career DevelopmentArticleOver 5 years old
Mobilizing Members to Attract a Future Workforce
The American Association for Public Opinion Research represents pollsters and survey researchers. That’s a robust industry, especially in an…
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MembershipArticleOver 5 years old
7 Questions to Guide Your Membership Strategy
It’s tough to survive as an association in any economic landscape—good or bad. Even in a robust economy,…
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MembershipArticleOver 5 years old
Preventing Membership Churn: Advice From an HR Professional
Recruiting and retaining members is a lot like recruiting and retaining staff: Success depends on strengthening your culture…
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MembershipArticleOver 5 years old
Small-Scale Ways to Improve Member Onboarding
Any membership professional knows the three Rs of membership: recruitment, retention, and renewal. But there is some debate…
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Marketing / CommunicationsArticleOver 5 years old
Try These Three Marketing Tactics to Increase Membership
Membership managers and directors have a tough job. They’re usually responsible for increasing membership, but at the same…
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Marketing / CommunicationsArticleOver 5 years old
Data: Recruitment Goes Digital
According to Marketing General Incorporated, 15 percent of associations now say digital recruitment is their preferred way to…
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MembershipArticleOver 5 years old
Study Trends to Anticipate Member Needs
What will member engagement look like in the future? While there is no single answer to that question,…
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MembershipArticleOver 5 years old
Reinventing the Membership Model
When Garth Jordan, senior vice president of corporate strategy at the Healthcare Financial Management Association (HFMA), talks about membership, the…
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MembershipArticleOver 5 years old
Data: Top Membership Challenges in 2019
It’s a question that almost every association executive has heard before: What’s keeping you up at night? As…
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Organizational StrategyArticleOver 5 years old
Is It Time for an Association Merger?
As both a consultant and a former association executive, Brian Costanzo, CAE, knows the telltale signs that the…
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MembershipArticleOver 5 years old
Overcome Cognitive Biases to Improve Young Member Engagement
Would you like to increase your member renewal and retention rates? While many associations maintain consistent year-over-year growth…
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Marketing / CommunicationsArticleOver 5 years old
Rebranding Campaign Boosts Member Numbers and Pageviews
Two years ago, the National Ornamental and Miscellaneous Metals Association (NOMMA) was seeing a decline in membership and…
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Marketing / CommunicationsArticleOver 5 years old
Round Up New Members With Geofencing
In today’s digital world, if you know a physical location where prospective members congregate, it’s possible to target…
