Data: Top Membership Challenges in 2019

It’s a question that almost every association executive has heard before: What’s keeping you up at night?

As it turns out, the answer is membership. In a GrowthZone survey of more than 500 association professionals, more than half of respondents—57 percent—said that member engagement or recruiting and retaining members ranked as their top challenge this year.

What is your biggest challenge in 2019?

Funding

Attracting Younger Members

Communicating Value Proposition

Recruiting and Retaining Members

Member Engagement

Source: 2019 Association Report, GrowthZone  (opens in a new tab), January 2019

[This article was originally published in the Associations Now print edition, titled “Membership Challenges Ahead.”]