Tag
Membership Recruitment & Retention
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Career DevelopmentArticleOver 5 years old
Three Ways to Turn Student Members Into Professional Members
Nearly 4 million higher-education degrees were awarded this graduation season, and now many students will enter the job…
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MembershipArticleOver 5 years old
Connect With Members Across Generations
Association professionals are well aware of the need to appeal to audiences across generations and career phases. The…
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MembershipArticleOver 5 years old
Data Nugget: For Member Renewals, Does a Carrot or Stick Work Best?
Incentives Percentage of associations that: Offered a discount or other incentive 18.8% Did not offer incentives 62.4% Were…
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MembershipArticleOver 5 years old
A Better Way to Onboard Student Members
On the job at the National Ayurvedic Medical Association, Membership Manager Jolynne Flores learned quickly to pay close…
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Career DevelopmentArticleOver 5 years old
Three Keys to Career Development Programs for Next-Gen Members
Attracting and retaining next-gen professionals is crucial to the long-term success of associations. ASAE’s ForesightWorks research initiative highlighted…
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MembershipArticleOver 5 years old
Avoid Sticker Shock With Gradual Dues Increases
No association executive enjoys announcing a dues increase. But Jessica Silwick, chief financial officer and chief operating officer…
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MembershipArticleOver 5 years old
Give Members What They Want: Volunteer Opportunities
You provide benefits and services to your members, but are you also engaging their desire to serve their…
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MembershipArticleOver 5 years old
What the Arrival of Gen Z Means for Membership
How your association operates, both internally and externally, may speak volumes to prospective and current members. This is…
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MembershipArticleOver 5 years old
The Do’s and Don’ts of Member Onboarding
Research has shown, time and time again, that member-based organizations with high retention rates often excel at growing…
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MembershipArticleOver 5 years old
3 Strategies to Welcome New Members Gently
When a new member joins an association, there’s often a rush to deliver too much information. The resulting…
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MembershipArticleOver 5 years old
How Associations Can Demonstrate Membership ROI
It costs five times more to attract a new customer than it does to keep an existing one,…
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MembershipArticleOver 5 years old
3 Tips for Perfectly Timed Renewal Reminders
Your members’ renewal date is important to you, but—like it or not—it’s probably low on their priority list.…
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MembershipArticleOver 5 years old
How Membership Retention Leads to Association Expansion
Two years ago, the Enrollment Management Association took the leap to rebrand and position the association to better…
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Marketing / CommunicationsArticleOver 5 years old
How Automation Shot a Tiny Marketing Team’s Campaigns Skyward
Association marketers are increasingly aware of the importance of leveraging data to increase membership and improve the member…
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MembershipArticleOver 5 years old
Use A/B Testing to Learn What Brings Members Back
When the American Art Therapy Association wanted to find the most effective way to bring lapsed members back…
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LearningArticleOver 5 years old
Encouraging Member Engagement Through Education
When association leaders think about engagement, they usually focus on the member onboarding process, making people feel welcome…
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MembershipArticleOver 5 years old
7 Smart Ways to Grow Your Association
The American Association of Nurse Practitioners is the largest full-service professional organization of nurse practitioners, representing the interests…
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MembershipArticleOver 5 years old
5 Tips for Training Telemarketers on Membership Renewals
I have been a part of the telemarketing world for many years and work with a wide array…
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MembershipArticleOver 5 years old
Amped-Up Membership Marketing Materials Lead to Growth
With overall membership stuck at 40,000 for several years and a new strategic goal to grow that number…
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MembershipArticleOver 5 years old
Data: Why Do Members Lapse?
There were several positive signs for membership growth last year, but that probably won’t stop you from harping…
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MembershipArticleOver 5 years old
Is Your Association Meeting Members’ Shifting Needs?
Recently, an executive on the board of a well-respected professional association shared his concerns with me about dwindling…
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Marketing / CommunicationsArticleOver 5 years old
How an E-Newsletter Redesign Surpassed Goals for Open Rates and Click-Throughs
An alarming rate of unsubscribes among members and nonmembers—plus an internal analysis indicating that target audiences could receive…
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MembershipArticleOver 5 years old
Put Two-Year Renewals to Work for Your Members
In today’s time-strapped world, most of us are looking for more convenience, less hassle, and fewer minutes wasted…
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Career DevelopmentArticleOver 5 years old
Recruiting the Next Generation of Volunteer Firefighters
Although an estimated 85 percent of fire departments are supported entirely or mostly by volunteers, the number of…
