Tag
Membership Recruitment & Retention
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MembershipArticleOver 5 years old
5 Steps to Win Back Members
Associations may find it difficult to retain members, and a decline in membership usually results in lost revenue.…
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MembershipArticleOver 5 years old
How to Effectively Onboard Your Members
The key issues we’re involved in here at the National Association of State Foresters (NASF) are extremely varied.…
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MembershipArticleOver 5 years old
Welcoming Members: A Switch From Print to Digital
The Ontario Trial Lawyers Association wanted to increase engagement with first-time members but also save time and money…
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MembershipArticleOver 5 years old
4 Steps to Recruit and Retain Millennials and Gen Zers
Associations have been talking about recruitment and engagement strategies for younger generations for the better part of the…
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Marketing / CommunicationsArticleOver 5 years old
How to Market Your Association to Boost Membership
Whether an association retains an independent public relations or marketing agency or hires an experienced PR or marketing…
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MembershipArticleOver 5 years old
Member Engagement Is Everyone’s Job
While your membership staff may have the most direct contact with your members, association leaders know that member…
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5 Steps to Using Data Brokers Effectively and Ethically
Data brokers are the reason you receive junk mail two days after a move and the reason you…
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MembershipArticleOver 5 years old
Member Acquisition Tactics to Deliver High ROI
The American Nurses Associations is on track to log another record-setting year for member acquisition. Over the last…
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MembershipArticleOver 5 years old
How Member Surveys Can Lead to Campaign Action
The American Chiropractic Association recently deployed a communications survey to members and discovered an interesting dilemma: While membership…
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MembershipArticleOver 5 years old
Sponsorship Program Grows New Members
If you want to give a seedling a chance to grow, start with plenty of nutrient-rich soil and…
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MembershipArticleOver 5 years old
How to Build an Onboarding Blueprint
At the Radio Television Digital News Association, members don’t have the luxury of time. After all, these are…
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MembershipArticleOver 5 years old
Opening Up Membership to New Groups
For the past few years, Mark Salkeld, president and CEO of the Petroleum Services Association of Canada, has…
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Career DevelopmentArticleOver 5 years old
Data: Why Generations Join?
When it comes to the benefits that professionals seek from associations, preferences change with age. A recent study…
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MembershipArticleOver 5 years old
Welcome New Members With a Phone Call
Joining an association is, in essence, an entry into a community. So why not emphasize person-to-person connection right…
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MembershipArticleOver 5 years old
What to Ask New Members
The association marketer’s rule of thumb is to make the membership application as short as possible. Each additional…
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MembershipArticleOver 5 years old
How “Combo-Promo” Marketing Can Bring in New Members
When it comes to membership, most associations struggle with two things: growing the membership base and increasing event…
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LearningArticleOver 5 years old
Survey Says: Member Research Needs to Come Before Reaction
Most association professionals have found themselves in this position before: A well-intentioned board member or volunteer pulls them…
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MembershipArticleOver 5 years old
Balancing Member and Nonmember Needs
Setting an association’s membership strategy is a tightrope walk. Perfect balance means pursuing new potential markets without neglecting…
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MembershipArticleOver 5 years old
Commit to Data-First Engagement
When the Credit Union National Association set out to boost participation in its affiliated professional societies in 2015,…
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MembershipArticleOver 5 years old
Growth Via Online Community
When the American Society of Plant Biologists embarked on a strategic planning process a few years ago, it…
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MembershipArticleOver 5 years old
Keeping Pace with Membership Trends
Membership is fundamental to the function of associations, but recent shifts in member behavior indicate a need for…
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MembershipArticleOver 5 years old
The Mathematics of Member Engagement
You and your team walk into a restaurant for dinner. The food is very good. But, the service…
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MembershipArticleOver 5 years old
Member Retention: Hard Work, but Somebody’s Gotta Do It
Before 2014, when Kerri McGovern looked at the American Chiropractic Association’s membership numbers, she saw churn. “We recruit…
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MembershipArticleOver 5 years old
How to Better Communicate the Value of Your Association to Members
Many associations are faced with a challenge similar to the American Association of Pharmaceutical Scientists: Members have to…
