Article Marketing / Communications 1 min read
Data Nugget: Smartphone Shopping
You don’t have to be Amazon, but if your association’s e-commerce system isn’t mobile-friendly, it might be time to consider some updates.
Heads up: this content is over 5 years old, so some information may be out of date.
According to recent research, the greatest surge in smartphone use in the last two years was for online shopping. Meanwhile, computer and tablet usage for that purpose declined, although computers remain the most commonly used device for making purchases online.
Percent of Device Owners Shopping Online Via Each Device
Computer
May ’16: 67%
May ’17: 67%
May ’18: 65%
Smartphone
May ’16: 39%
May ’17: 43%
May ’18: 45%
Tablet
May ’16: 38%
May ’17: 39%
May ’18: 36%
(apichon_tee/iStock/Getty Images Plus)
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