Tag
consumer behavior
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Marketing / CommunicationsArticleOver 2 years old
#asaeTEC21: A New—and Timeless—Digital-First Consumer Is the Future
The massive disruption caused by the pandemic was a gift, according to Brian Solis, bestselling author, digital anthropologist,…
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Marketing / CommunicationsArticleOver 5 years old
How COVID-19 Accelerated the Shift Towards Digital Experiences
A new report from PwC finds that consumer spending took a dramatic move away from in person thanks…
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Marketing / CommunicationsArticleOver 5 years old
CMO Council: Consumers Want Marketers Wherever They Are
A report from the CMO Council finds that consumers increasingly look for brands in multiple media—and that includes…
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Marketing / CommunicationsArticleOver 5 years old
Data Nugget: Smartphone Shopping
You don’t have to be Amazon, but if your association’s e-commerce system isn’t mobile-friendly, it might be time…
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Marketing / CommunicationsArticleOver 5 years old
Get a Glimpse Into the Foodie Mindset
Foodies tend to be older, have higher incomes, and aren’t afraid to go out of their way to…
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Marketing / CommunicationsArticleOver 5 years old
Consumer Definition of Food Safety Expanded, Study Finds
Consumers are adding health, wellness, and transparency to the list of factors they consider when buying foods, according…
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Organizational StrategyArticleOver 5 years old
Let Your Data Drive Your Product Design
Building new tools for your members? Don’t be afraid to derive inspiration from your current offerings. You might…
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Marketing / CommunicationsArticleOver 5 years old
Greeting Card Industry Shifts Over Millennial Taste
Millennials have eschewed sending greeting cards, so the industry has gotten edgier in response—making room for different voices…
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Marketing / CommunicationsArticleOver 5 years old
Many Holiday Shoppers Skip Last-Minute Deals, Shop Early
Done with your holiday shopping yet? Surprisingly, you’re far from alone. A recent National Retail Federation study found…
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Marketing / CommunicationsArticleOver 5 years old
Why Your Association May Not Want Perfect Reviews
How much of an influence do product ratings and reviews have on consumer behavior? A new report finds…
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Business DevelopmentArticleOver 5 years old
Report: Restaurants Top Grocery Stores for First Time
The National Restaurant Association credits low gas prices for the dramatic shift in consumers frequenting restaurants over grocery…
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Marketing / CommunicationsArticleOver 5 years old
Retail Federation Sees Bright Side of Black Friday Sales Slide
While there was a 5.2 percent decline in Thanksgiving-weekend shoppers from 2013, the National Retail Federation says that…
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Marketing / CommunicationsArticleOver 5 years old
Does Social Media Get Consumers to Buy? Not Much, Study Says
Despite the more than $5 billion dollars spent on marketing campaigns in social media spaces in 2013, new…
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Marketing / CommunicationsArticleOver 5 years old
The Meat Industry’s Challenge: Marketing to Millennials
With young adults being so interested in how their food is made, the meat industry is having a…
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Marketing / CommunicationsArticleOver 5 years old
Black Friday, Cyber Monday Sizzle, But for How Long?
Post-Thanksgiving shopping days may be leading the way for now, but could changing retail tastes move the industry…
