Daily Buzz: Turn Facebook Likes Into Email Subscriptions

Does Facebook leave a bad taste in your mouth as a marketing strategy? Or do you wish you weren’t quite so dependent on it?

It might be time to think about improving your conversion game. That’s the case digital marketing expert John Haydon lays out in a recent blog post  (opens in a new tab). He says that it’s important to be part of the conversations that take part on large social networks, but that they ultimately have limits from a marketing standpoint.

“If you’re engaging supporters on Facebook but NOT inviting them to join your email list, your marketing strategy is woefully incomplete,” he explains. “It’s like you’re building a house on rented land.”

Haydon offers up a variety of marketing tactics—including using call-to-action buttons, selling your message through good marketing, and offering an e-book or similar offering—as well as efforts specific to the Facebook platform itself, including using its Lead Ads technique to make the signup process frictionless.

Any strategies you’ve found successful to drive signups? Share them below.

Tech Tweaks to Improve the Member Experience

Here’s a recent article from @Adweek  (opens in a new tab) on ways that nonprofits can connect with donors through emerging tech: https://t.co/j1pcNH6bOF  (opens in a new tab)

— Tech Impact’s Idealware (@idealware) April 17, 2019  (opens in a new tab)

Yes, data from technology solutions can improve the member experience. But so can the tech itself, Greg Raiz argues on AdWeek  (opens in a new tab).

“Implementing a website with a compelling UI or developing a mobile app are small changes that can allow (nonprofits) to engage a larger audience, establishing long and meaningful relationships with supporters,” he says.

Other Links of Note

A surprising reason that’s keeping 25 percent of people from volunteering: no one’s asked them. The VolunteerMatch blog explains how to better engage potential volunteers on social media  (opens in a new tab).

Awareness campaigns can be a great tool to amplify a nonprofit’s reach, but a traditional marketing strategy can also fail to build long-term relationships  (opens in a new tab), says the Bloomerang blog.

Keywords should be a part of your SEO strategy—but not all of it. Here’s how to use them effectively  (opens in a new tab), from the HubSpot blog.

(Petro Bevz/iStock/Getty Images Plus)