Tag
digital market
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MembershipArticleOver 2 years old
Report: Membership Growing Thanks to Better Communication
Marketing General Incorporated’s annual report found the lowest percentage of associations reporting a membership decline in 16 years.
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Marketing / CommunicationsArticleOver 2 years old
Is Your Association Prioritizing Digital Marketing Enough?
A well-planned marketing budget is not just a number but a strategic tool that enables success. HubSpot forecasted…
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Marketing / CommunicationsArticleOver 2 years old
Rethinking Business Cards for a Digital Era
If you’ve ever left an event with 15 business cards but little memory of the connections you made…
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Marketing / CommunicationsArticleOver 2 years old
Survey: Spike in Use of AI in Email Marketing
The report by RPE Origin found growing use in AI tools, but also concern about how recipients will…
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Marketing / CommunicationsArticleOver 2 years old
Starting Steps for Finding a Marketing Automation Tool That Integrates With Your AMS
To better serve members and improve efficiencies for staff, it’s important to have a marketing automation platform that…
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Marketing / CommunicationsArticleOver 2 years old
Three Things to Consider Before Building a Google Ad Grants Strategy
Unlocking the potential of your association's outreach efforts while maximizing your budget is a constant pursuit. If you're…
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Marketing / CommunicationsArticleOver 2 years old
Five Strategies to Highlight Your Association’s Value
As a marketer, the association world is confounding. While individuals and for-profit organizations work to build an audience…
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Marketing / CommunicationsArticleOver 2 years old
Three Tips for Optimizing Your Website for Search Engines
There’s a lot that goes into creating an engaging association website. From choosing the right website builder and…
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Marketing / CommunicationsArticleOver 2 years old
What You Need to Know About Tech’s Role in Marketing
Your association’s marketing strategy should be updated regularly based on member interests, trends in your field, and advancements…
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Marketing / CommunicationsArticleOver 2 years old
What Is Performance Marketing, and How Can It Help Associations?
Your association’s usual strategies for reaching its audience might not work so well right now. Performance marketing can…
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Marketing / CommunicationsArticleOver 2 years old
Four Ways to Use Your Association’s Story as a Marketing Tool
The best asset your association has at its disposal is your story. It’s what defines who you are…
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Marketing / CommunicationsArticleOver 2 years old
The Power of Marketing Automation
Trends to watch and best practices to get the results your association needs.
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Marketing / CommunicationsArticleOver 2 years old
Build Buzz Around Your Association with Geofencing
Thanks to GPS and RFID technologies, association marketers can advertise to individuals within a specific geographical boundary, like…
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Marketing / CommunicationsArticleOver 2 years old
Re-engage Shopping Cart Abandoners with Retargeting
Through advanced tracking and analytics, marketers can draw website visitors who have demonstrated interest in an association’s products…
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Marketing / CommunicationsArticleOver 2 years old
Dive Head First into Digital Marketing
As one association demonstrates, it’s possible to dip your toes into the waters of digital marketing and find…
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Marketing / CommunicationsArticleOver 2 years old
Finding the Right Digital Marketing Mix
Strategic use of retargeting campaigns can help associations achieve multiple revenue-generation goals.
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Meetings / EventsArticleOver 2 years old
A Masterclass in Attendee Acquisition: How MHI Takes the Online Promotion of its Signature Events to a New Level
MHI’s approach to digital marketing serves as a valuable example of how today’s associations can maximize their manpower.
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Marketing / CommunicationsArticleOver 2 years old
The Good and Bad of Email Signature Marketing
While it doesn’t lend itself to as much automation and customization as traditional email marketing, there’s a lot…
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Marketing / CommunicationsArticleOver 2 years old
Expand Your Online Presence Affordably and Effectively
Reach further and drive revenue with these practical tips for digital marketing campaigns.
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Meetings / EventsArticleOver 2 years old
Fresh Ideas, New Tech: How to Reimagine Stale Sponsorship Models
Associations must employ a year-round approach across digital channels to sustainably serve sponsors, members, and themselves.
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Marketing / CommunicationsArticleOver 2 years old
Four Ways Apple Changed Your Marketing—and Three Solutions to Fix It
Association marketers have largely tamed the complexities of pandemic-era communications; now it’s time to contend with the next…
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Marketing / CommunicationsArticleOver 2 years old
Boost Online Visibility and ROI with Retargeting
A little effort can go a long way in growing and engaging a digital audience.
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Marketing / CommunicationsArticleOver 2 years old
Technology Pro Tip: Get Ready for a Google Analytics Sunset
A significant upgrade is coming to Google Analytics, and it could affect the way you track your data.…
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Marketing / CommunicationsArticleOver 2 years old
Digital Revenue Opportunities for a Mobile Content World
In 2021, mobile devices accounted for more than half of all internet usage worldwide. For content creators, this…
