Tag
digital market
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Marketing / CommunicationsArticleOver 5 years old
Think Outside the Zoom: Four Inventive Ways to Keep Audiences Engaged Remotely
Not every type of remote engagement has to look like a videoconference. When you’re trying to reach your…
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Marketing / CommunicationsArticleOver 5 years old
Student Chapter Provides Digital Marketing to Local Businesses Hurt By Pandemic
The Illinois State University chapter of the American Marketing Association joined forces with local businesses slammed by the…
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Marketing / CommunicationsArticleOver 5 years old
Uncover Your Social Media Sweet Spots
For years, many associations have struggled with optimizing their social media presence. Why? To be honest, many have…
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Marketing / CommunicationsArticleOver 5 years old
Marketing That Works While You Sleep
How the Texas Society of Association Executives found an instant marketing team that delivered fast results.
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MembershipArticleOver 5 years old
How One Pharmacist Association Gave Its Membership Numbers a Booster Shot
When the California Pharmacists Association’s growth was declining, digital advertising was the remedy.
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Marketing / CommunicationsVideoOver 5 years old
ConstantContact Demo 1 26 2021
Enjoy the videos and music you love, upload original content, and share it all with friends, family, and…
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Marketing / CommunicationsArticleOver 5 years old
Make the Most of the New Facebook Pages
Facebook is revamping its primary offering for organizations—including associations—this year. Here’s what’s coming and how associations can benefit.
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Marketing / CommunicationsArticleOver 5 years old
Four Social Media Basics to Take Into 2021
It’s easy to get into the weeds when crafting an effective social media approach. But before you get…
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Marketing / CommunicationsArticleOver 5 years old
Four Ways to Fight Fake Traffic on Your Association’s Site
Fake traffic is growing more sophisticated than ever, and that could be bad news both for your analytics…
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Marketing / CommunicationsArticleOver 5 years old
Maximize Nondues Revenue by Optimizing Your Media Kit
When you think media kits, you think shiny, glossy, sharply photographed, impeccably art-directed, lavishly printed, right? Yes, except…
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Marketing / CommunicationsArticleOver 5 years old
Daily Buzz: Master Your Remote Workload With Automated Tech
Automation can help organizations that are trying to thrive in their new remote work environments. Also: Make your…
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Marketing / CommunicationsArticleOver 5 years old
Digital Metrics to Set and Monitor to Improve Event Marketing
Data can be king when it comes to digital marketing, but what data can bring the best results?…
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Marketing / CommunicationsArticleOver 5 years old
Daily Buzz: Make Your Association Stand Out With Member Engagement
Engaged members will become brand advocates and help advance your mission. Also: simplifying that long list of to-dos.
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Marketing / CommunicationsArticleOver 5 years old
Four Email Tech Trends to Keep an Eye On
From design concepts to artificial intelligence, there’s a lot going on with email technology these days that could…
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Marketing / CommunicationsArticleOver 5 years old
Daily Buzz: Google Offers a Search Console Breakdown
The search engine adds a feature that makes it easier to figure out whether traffic is coming in…
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Marketing / CommunicationsArticleOver 5 years old
Three Strategies to Provide the Most Marketing Bang From Your Website
While a strong web presence is especially crucial now as members rely on online resources to stay engaged…
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Marketing / CommunicationsArticleOver 5 years old
How COVID-19 Accelerated the Shift Towards Digital Experiences
A new report from PwC finds that consumer spending took a dramatic move away from in person thanks…
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Marketing / CommunicationsArticleOver 5 years old
How Communication Teams Are Pivoting as COVID-19 Affects Revenue
The recently released 2020 Association Communications Benchmarking Report found that while the pandemic has dampened expectations of nondues…
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Marketing / CommunicationsArticleOver 5 years old
Four Things You’re Not Doing to Boost Search Traffic (But Should Be)
From installing Google AMP to giving the long tail some appreciation, here are a few tactics that can…
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Marketing / CommunicationsArticleOver 5 years old
Daily Buzz: What You Need in Your Digital Playbook
How to update your website and communications to stay afloat during uncertainty. Also: Explore new formats for your…
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Marketing / CommunicationsArticleOver 5 years old
A New Member Onboarding Success Story
One association switched from a cumbersome, one-size-fits-all new member onboarding process to a more personalized digital one and…
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Marketing / CommunicationsArticleOver 5 years old
Data Point: Time for Tik-Tok?
A recent study from Activate, Inc., says TikTok is experiencing higher engagement time with U.S. users than any…
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Marketing / CommunicationsArticleOver 5 years old
Daily Buzz: Google to Shift Search-Ranking Metrics
The search engine will start ranking sites based on “page experience” starting next year. Also: Rethink your mindset…
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Marketing / CommunicationsArticleOver 5 years old
Mix Your Marketing Strategies: How Digital and Analog Can Work Together
Traditional marketing tactics have their advantages, and so does digital marketing. How can you leverage both?
