Tag
digital market
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Marketing / CommunicationsArticleOver 5 years old
Test-Drive Your Next Member Recruitment Campaign
Digital marketing tools make it easier to test out a member recruitment campaign in real time. At the…
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Marketing / CommunicationsArticleOver 5 years old
Four Internet Trends Affecting Membership
At the 2019 Code Conference, venture capitalist Mary Meeker detailed numerous internet trends giving shape to businesses. Many…
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Marketing / CommunicationsArticleOver 5 years old
Round Up New Members With Geofencing
In today’s digital world, if you know a physical location where prospective members congregate, it’s possible to target…
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Marketing / CommunicationsArticleOver 5 years old
The Recipe for Successful Brand Marketing
Johnny Earle grew his brand using a mix of clever packaging, personal connection, and collaboration. The opening keynoter…
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Marketing / CommunicationsArticleOver 5 years old
Five Tips to Keep Your Association’s Website on Target
If the wrong visitors dominate traffic on your association’s website or if pages targeted at members aren’t carrying…
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Marketing / CommunicationsArticleOver 5 years old
Daily Buzz: Turn Facebook Likes Into Email Subscriptions
If you’re running a Facebook page and not getting your fans on your email list, you’re missing an…
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Marketing / CommunicationsArticleOver 5 years old
Study: Most Organizations Aren’t Ready for Voice Search
A new report finds that most organizations are in a poor position to benefit from the emergence of…
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Marketing / CommunicationsArticleOver 5 years old
Meet Chuck, the Beef Industry’s New AI-Driven Take on What’s for Dinner
The National Cattlemen’s Beef Association released a new virtual assistant to bring some beefy knowledge to your nearest…
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Marketing / CommunicationsArticleOver 5 years old
Survey: A Little Bit of Paid Search Goes a Long Way for SEO
A recent survey finds that paid search can often improve your search engine optimization strategy by helping your…
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Marketing / CommunicationsArticleOver 5 years old
Flipping the Switch on Ad Retargeting Can Generate More Money
Associations often use ad retargeting to encourage people to register for their events or buy other products. But…
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Marketing / CommunicationsArticleOver 5 years old
Daily Buzz: 3 Tech Toolkit Tweaks
Updating your tech toolkit this year? Improve your strategies with data-driven solutions. Also: how meetings affect planners’ well-being.
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Marketing / CommunicationsArticleOver 5 years old
4 Insights on How Chatbots Make Us Rethink Customer Experiences
Chatbots aren't just a customer support tool, nor do they represent a replacement for another person. If you’re…
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Marketing / CommunicationsArticleOver 5 years old
Content Marketing Strategy Tweaks: Boost Your Game in 2019
While content marketing feels a bit old hat, there’s still plenty of room to get a lot more…
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Marketing / CommunicationsArticleOver 5 years old
Membership Hack: Raise Awareness With Testimonials
The American Academy of Implant Dentistry created patient testimonials, a PSA-style video, and a website to increase public…
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Marketing / CommunicationsArticleOver 5 years old
The Most Annoying Content Marketing Tactic
It’s not uncommon these days for your content and web teams to frequently field emails asking for some…
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Marketing / CommunicationsArticleOver 5 years old
4 Email Marketing Tips Worth Embracing
Email may drive your organization’s marketing, but when was the last time you thought about how you use…
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Marketing / CommunicationsArticleOver 5 years old
4 Ways to Re-Embrace SEO in Your Marketing Strategy
With the negative press and declining fortunes of social media suggesting that another path is needed for content…
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Marketing / CommunicationsArticleOver 5 years old
Daily Buzz: Google Analytics Spreads to Images
The latest update on Google Analytics will include specific data on Google Images. Also: how to avoid awkwardness…
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Marketing / CommunicationsArticleOver 5 years old
Daily Buzz: Pinterest’s Positive Stability
After years of growth, Pinterest has stable impression and satisfaction numbers, according to YouGov research. That’s a big…
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MembershipArticleOver 5 years old
Membership Hack: Instagram Engagement
The American Dental Hygienists' Association has a big presence on Instagram, where it highlights member stories every week…
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Marketing / CommunicationsArticleOver 5 years old
Marketing Transformation Requires a New Strategy
Rapid transformation in the digital landscape is a given. Social media platforms, artificial intelligence, and native advertising all…
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Marketing / CommunicationsArticleOver 5 years old
Daily Buzz: Boosting Online Credibility
If your nonprofit’s website doesn’t promote trust, it isn’t doing its job. The Bloomerang blog explains how to…
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Marketing / CommunicationsArticleOver 5 years old
Daily Buzz: The Benefits of Regulating Email Marketing
Email marketing is evolving, but attempts to regulate the messages that go in your inbox do more good…
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Marketing / CommunicationsArticleOver 5 years old
Email Marketing and the Problem of Too Much Choice
The good news is that there are so many email marketing providers out there that you could probably…
