Tag
digital market
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Marketing / CommunicationsArticleOver 5 years old
How Associations Can Leverage an Unprecedented Digital Marketing Decline
Recent statistics show that many marketers have paused campaigns or cut ad budgets due to COVID-19, causing digital…
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Marketing / CommunicationsArticleOver 5 years old
Five Ways to Market Differently in Today’s Work-From-Home Environment
With many people now working remotely and worried about the coronavirus’ impact, it’s time to change up your…
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Marketing / CommunicationsArticleOver 5 years old
Daily Buzz: Try These Unsung Online Marketing Tactics
Don’t rely on the same old tricks to get your message across. Also: what spring cleaning could do…
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Marketing / CommunicationsArticleOver 5 years old
Three Reasons to Embrace SEO During the COVID-19 Crisis
In a world where search engines are often the main window to commerce, SEO matters a bit more…
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Marketing / CommunicationsArticleOver 5 years old
Talking Tech: Accelerate Content Management With AI
Artificial intelligence can help automate routine content management tasks, such as tagging in a taxonomy structure. Sean Breen,…
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Marketing / CommunicationsArticleOver 5 years old
Data Point: Time for TikTok?
The fastest-growing social media platform in the world isn’t Instagram, SnapChat, Facebook, or Twitter.
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Marketing / CommunicationsArticleOver 5 years old
Daily Buzz: The Right Remote Computing Setup for You
The proper configuration of your workstation can improve productivity. Also: A quality digital marketing campaign starts with good…
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Marketing / CommunicationsArticleOver 5 years old
Daily Buzz: Make Mobile Onboarding Easy
A user’s first experience with your organization should be painless. Also: Why you should have a social media…
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Marketing / CommunicationsArticleOver 5 years old
Daily Buzz: How Influencers Can Help Your Email Marketing Campaigns
Work with outside voices to build a more trustworthy brand. Also: Don’t get overwhelmed by member data.
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LearningArticleOver 5 years old
Marketing Groups Bring Joint Certification to Members
The American Marketing Association and the Digital Marketing Institute will collaborate on delivering education around digital marketing—and offer…
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Marketing / CommunicationsArticleOver 5 years old
Daily Buzz: The Subtle Power of Inbound Marketing
Why organizations should move away from standard promotional strategies. Also: Become more efficient with digital automation tools.
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Marketing / CommunicationsArticleOver 5 years old
Don’t Let Poor Personalization Harm Your Email Marketing Strategy
A recent survey from Adobe finds that email is still a useful marketing medium—but personalization is greatly lacking,…
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Marketing / CommunicationsArticleOver 5 years old
Finish the Sale: 4 Strategies to Prevent Abandoned Online Carts
An abandoned cart could be a missed opportunity … or a potential second chance, depending on how you…
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Marketing / CommunicationsArticleOver 5 years old
Goodbye, Cookies? What Associations Should Know About Google’s Browser Shift
Google’s decision to transition away from third-party cookies is controversial and could bring a period of transition for…
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Marketing / CommunicationsArticleOver 5 years old
Daily Buzz: Don’t Be the Scary Boss
You may be intimidating your employees without knowing it. Also: Taking your digital content to the next level.
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Marketing / CommunicationsArticleOver 5 years old
Daily Buzz: Managing the Post-Holiday Funk
How to jump back into the swing of things after an extended break. Also: designing your nonprofit website.
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Marketing / CommunicationsArticleOver 5 years old
4 SEO Practices to Guide Your Strategy This Year
SEO is important, but it’s hard to explain up the corporate ladder and to other departments. Reframing your…
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Marketing / CommunicationsArticleOver 5 years old
Data: Recruitment Goes Digital
According to Marketing General Incorporated, 15 percent of associations now say digital recruitment is their preferred way to…
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Marketing / CommunicationsArticleOver 5 years old
Data Point: Recruitment Goes Digital
Associations are testing the waters of digital membership recruitment using social media channels, online advertising, and ad retargeting…
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Marketing / CommunicationsArticleOver 5 years old
Is SEO Losing Its Luster? Not Yet, But …
Evidence is growing that Google increasingly favors its own digital properties over organic search results. That could be…
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Marketing / CommunicationsArticleOver 5 years old
How Omnichannel Marketing Can Build Relationships With Your Members
Two new reports point to member engagement challenges for associations, which could mean it’s time to test out…
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Marketing / CommunicationsArticleOver 5 years old
Daily Buzz: How Dark Social Is Skewing Your Data
Dark social shares mean your team could be basing its marketing insights—and budget—on inaccurate data. Also: ideas for…
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Marketing / CommunicationsArticleOver 5 years old
Connecting to Your Audience in Micro-Moments
For associations looking to better connect with their members,“relevance is king,” explains CEO of Community Brands JP Guilbault.
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Marketing / CommunicationsArticleOver 5 years old
CMO Council: Consumers Want Marketers Wherever They Are
A report from the CMO Council finds that consumers increasingly look for brands in multiple media—and that includes…
