Membership Hack: $5 Trial Membership

For the cost of a Starbucks latte, the International Public Safety Association gave member prospects a limited $5 trial membership that included access to a lot of member benefits.

How to hack it? To celebrate its fifth anniversary, the International Public Safety Association offered an intriguing membership trial: It invited prospects to test-drive the member experience for two weeks for $5.

The trial membership gave prospects access to a range of benefits, including selected publications and webinars and free registration to IPSA’s fall meeting in Washington, DC.

Why did it work? The $5 trial membership offer gave would-be members a glimpse of IPSA’s benefits and professional community without a major commitment by either the association or the prospective member. The promotion was also an excellent way for the IPSA to celebrate a milestone moment.

What’s the bonus? IPSA incentivized trial members to join as associate, active, or lifetime members. Anyone who joined as a professional member during the first half of August was automatically entered into a raffle for a chance to win a free registration to the 2020 annual meeting in Tempe, Arizona.

(OlyaSolodenko/iStock/Getty Images Plus)

Tim Ebner

By Tim Ebner

Tim Ebner is a senior editor for Associations Now. He covers membership, leadership, and governance issues. Email him with story ideas or news tips. MORE

Got an article tip for us? Contact us and let us know!