Tag
Member Benefits
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The Growth Engine: Value Propositions and Association Resilience
New association growth strategy benchmarking research reveals two important realities: Unique value propositions (UVPs) have a profound correlation…
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What a Washington, DC, Mansion Knows About Membership That We Don’t
In honor of Hispanic Heritage Month, observed each year from September 15 through October 15, we're highlighting the…
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Your Annual Meeting is a Membership Product
Ask most association executives how their annual meeting went, and they will tell you about attendance. Ask how…
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Frictionless Onboarding: Nailing the First-Year Wins
You want to create a thriving membership base for your association, and there’s no better time to encourage…
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ERISA Fiduciary Governance Expands Into Voluntary Benefits
In the first article in this series, I introduced the idea that many nonprofit associations already operate with…
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Making the Big Tent Feel Like Home
How do you make members feel seen and heard in a “big tent” trade association that represents nearly…
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Your Association Is Sitting on a ‘Relationship Recession.’ Here’s How to Fix It.
Ask any association executive what holds their organization together and the answer is almost always the same: relationships.…
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Building Membership That Lasts: A Practical Guide to the Full Member Lifecycle
Many associations invest heavily in membership, yet recruitment, engagement, and retention continue to challenge even well-run organizations. In…
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Organizational StrategyArticle
While Associations Debate AI, Members Are Moving On
Most associations are approaching AI the same way they approached every other new technology—cautiously, deliberately, and a little…
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The Core of Agency: How Business Development Drives Learner-Centric Growth
It was supposed to be an in-person event— a high-energy, hybrid symposium designed to showcase best practices and…
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Organizational StrategyArticle
How to Make Innovation a Habit in Your Association
When I became executive director of the American Society for Healthcare Human Resources Administration (ASHHRA), we were running…
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Rethinking Continuing Education for a Changing Professional Landscape
Professionals across disciplines, trades, and crafts rely on post-education training to stay current with best practices, contemporary standards,…
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For the Love of Associations—Be the Change
Years ago, in the membership department of a specialty medical association, dues payments were taken over the phone…
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The Engagement Gap Behind Today’s Membership Declines
Association membership has been flat or declining for nearly a decade, according to Marketing General’s recent Membership Marketing…
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LearningArticleOver 1 year old
How Trade Associations Strengthen the Workforce with Training Initiatives
Associations stand at the front lines of their industries, where they are tasked with not only representing their…
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MembershipArticleOver 1 year old
Overcoming Common Challenges in Association Communities
This is the sixth (and final) article in our Community Management Series. Read part one, part two, part…
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MembershipArticleOver 1 year old
Measuring Community Success: What Metrics Matter (and Why)
This is the fifth article in our Community Management Series. Read part one, part two, part three, part…
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LearningArticleOver 1 year old
Getting Education Strategy Right
Education has long been a key component of most associations’ value proposition. But in today’s learning landscape, it’s…
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MembershipArticleOver 1 year old
Member Benefits: What Association Members Wish You Knew
Association leaders pour time into crafting robust member benefit packages — but sometimes, what members really want gets…
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LearningArticleOver 1 year old
How to Plan, Execute, and Evaluate Informal Learning Programs for Associations
Informal learning programs such as peer-to-peer learning, mentoring, and collaborative learning groups like communities of practice are increasingly…
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LearningArticleOver 1 year old
How to Build and Sustain an Engaged Association Community
This is the third article in our Community Management Series. Read part one, part two, part four, part…
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LearningArticleOver 1 year old
Types of Association Communities and Their Strategic Value
This is the second article in our Community Management Series. Read part one, part three, part four, part…
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MembershipArticleOver 1 year old
Setting Membership Benefits That Attract and Retain Members
Imagine you’re looking to join an association in your industry. You narrow your options down to two different…
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MembershipArticleOver 1 year old
Why Does My Association Have Low Engagement?
With shake-ups in many industries, the future of professional and trade association memberships is unclear. As your members…
