Tag
Member Benefits
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MembershipArticleOver 5 years old
Three Critical Member Benefits in a Virtual World
A year ago, the word “pivot” was not part of association membership lingo. Membership professionals were used to…
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MembershipArticleOver 5 years old
Membership Pro Tip: Give Members Technical Tools for Success
A new benefit gives an association’s members access to comprehensive resources that help them expand their businesses and…
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MembershipArticleOver 5 years old
Membership Pro Tip: Good Morning, Foresters!
A successful way to engage members virtually has an early wake-up call, but it’s worth it.
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MembershipArticleOver 5 years old
Membership Pro Tip: Build Up Your Community With Trial Membership
The Healthcare Financial Management Association offered a trial membership last year, which led to a notable increase in…
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MembershipArticleOver 5 years old
Six Ways to Show a Strong Value Proposition
Will people renew their memberships this year? It’s hard to predict. So much has changed that will affect…
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MembershipArticleOver 5 years old
Membership Pro Tip: Free Courses as a Renewal Incentive
A program initially conceived as a recruitment tool for a hard-to-reach membership segment became a successful renewal incentive…
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MembershipArticleOver 5 years old
Leveraging Data to Diversify Revenue and Meet Member Needs
In a normal year, member dues and in-person events would be the primary revenue sources for many associations.…
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MembershipArticleOver 5 years old
How to Craft a Winning Member ROI Brochure
Demonstrating the real-dollar value of membership makes a compelling case for your prospects and members to join and…
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MembershipArticleOver 5 years old
How Affinity Programs Can Help Members During the Pandemic
As the association community grapples with event cancellation and virtual nimbleness amid the COVID-19 crisis, it is critical…
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MembershipArticleOver 5 years old
Make New Members Feel Welcome
A few simple steps can make new members feel welcome Allison Klein, senior vice president of strategic engagement at…
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MembershipArticleOver 5 years old
Data: Members’ Top-of-Mind Topics
In a survey by Naylor Association Solutions exploring the state of communications in associations, respondents ranked the topics…
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MembershipArticleOver 5 years old
Top Tips and Tricks From 2019 Membership Hacks
In the weekly Membership Hack column, we share small ways that associations save time, money, and resources while…
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LearningArticleOver 5 years old
This Benefit Gets Members in a Study Groove
What’s the great idea? A playlist to help law students and lawyers study. Who’s doing it? Ohio State Bar Association.…
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MembershipArticleOver 5 years old
Daily Buzz: Extra Ways to Provide Value to Members
Your association’s resources aren’t the only way to provide members with value. Also: Develop a “strength mindset” to…
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Make Ethics Support a Member Benefit
If a member faces an ethical dilemma, does your association offer a helping hand? At the Institute of…
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MembershipArticleOver 5 years old
Membership Hack: $5 Trial Membership
For the cost of a Starbucks latte, the International Public Safety Association gave member prospects a limited $5…
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LearningArticleOver 5 years old
How a Bar Association App Saves Members Time and Money
What’s the great idea? An app that gives members free access to law books. Who’s doing it? Washington State Bar…
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Marketing / CommunicationsArticleOver 5 years old
Serve Members by Serving Their Customers
Associations are all about serving their members. But sometimes, the best way to do that is to go…
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MembershipArticleOver 5 years old
What Associations Can Learn From the Starbucks Rewards Backlash
The coffee giant promises more flexibility in its revamped rewards program, but consumers are smart enough to realize…
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MembershipArticleOver 5 years old
To Boost Global Membership, Get Flexible
Strict membership categories and dues structures don’t work for everyone. For your global members, consider flexible options, like…
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Meetings / EventsArticleOver 5 years old
Should Associations Offer Conference Subscription Packages?
Major League Baseball teams have started offering Netflix-style ticket subscription packages to boost attendance numbers and attract younger…
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MembershipArticleOver 5 years old
Saving Time: Your Best Member Benefit
Are your members too busy to engage with your association? Maybe it’s time to rethink how you talk…
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MembershipArticleOver 5 years old
Membership Hack: Holiday Stress Relief
The holidays are not always bright and cheery. For some, they’re filled with stress and anxiety. The National…
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MembershipArticleOver 5 years old
Membership Hack: Decked Out in Member Apparel
Members of the American Angus Association show their pride by wearing Angus Brand apparel, which is sold in…
