Tag
Member Benefits
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MembershipArticleOver 5 years old
4 Types of Swag That Your Members Will Actually Want
Promotions and giveaways can boost your members’ morale, but not all swag is created equal. Two membership managers…
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Career DevelopmentArticleOver 5 years old
Is Now the Right Time to Add a Student Membership Category?
Getting students involved as members can leave a lasting impression after they graduate. But some association membership pros…
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MembershipArticleOver 5 years old
Two For-Profit Business Trends to Watch
If associations want to grow, stay relevant, and continue to bring in the revenue it takes to serve…
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MembershipArticleOver 5 years old
Report: Address Tech Capabilities to Keep Members Satisfied
More than half of association members are highly satisfied with their organization’s technology, according to the ASAE Foundation’s…
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MembershipArticleOver 5 years old
How to Reveal Your Association’s True Competitors
The definition of a true competitor is any organization, provider, person, or entity that can provide the same…
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MembershipArticleOver 5 years old
Events That Will Drive Buzz With Members
One group’s unique member benefits provide food for thought to associations looking to create exclusive and one-of-a-kind events…
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MembershipArticleOver 5 years old
Growth Via Online Community
When the American Society of Plant Biologists embarked on a strategic planning process a few years ago, it…
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Marketing / CommunicationsArticleOver 5 years old
American Land Title Association: A Members-Only Print Shop
The American Land Title Association makes it easier for members to print the marketing materials needed to reach…
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MembershipArticleOver 5 years old
Workforce Shifts Demand Membership Evolution
1. Create new membership opportunities. Whether that means adding categories for new types of members or entry-level tiers…
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MembershipArticleOver 5 years old
Data: Long-Term Life Benefits of Group Membership
-10 percent Amid all the commonly stated benefits of membership in associations, often overlooked are the potential benefits…
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MembershipArticleOver 5 years old
Idea Bank: Peek at Benefit Draws New Members
What's the great idea? Gift cards for nonmembers to access members-only resources Who's doing it? European Association for…
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Organizational StrategyArticleOver 5 years old
Evaluate Member Programs to Determine What to Cut and What to Keep
One of the biggest challenges a membership department or association overall faces is the question of "what can…
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MembershipArticleOver 5 years old
How the Membership Experience Becomes Member Value
The question of value seems to be one that those of us in the association community will always…
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Members onlyMembershipTemplateOver 5 years old
NCMA Membership Brochure
A membership brochure from the National Contract Management Association (NCMA) describing member benefits such as its magazine, certifications,…
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MembershipArticleOver 5 years old
Chamber of Commerce’s New Benefit: An App of Your Own
A local chamber of commerce does what it does best: It offers a local company the opportunity to…
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MembershipArticleOver 5 years old
More Join Buttons, and Other Lessons From MMCC 2016
Amazon's persistence in driving users to "Try Prime" is a lead associations ought to follow and just one…
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Marketing / CommunicationsArticleOver 5 years old
An Association Magazine Designed for Member Success
In December 2015, writer Chava Gourarie reported in a Columbia Journalism Review article that 204 print magazines launched…
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MembershipArticleOver 5 years old
Best Benefit Ever: On-Demand Tech Support
Real estate associations are starting to offer their members access to something they may not have when closing…
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MembershipArticleOver 5 years old
Monday Buzz: Member Benefit Must-Haves
Don't miss these essentials when designing your membership program. Plus: A buzzworthy rapper creates a fan event that's…
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MembershipArticleOver 5 years old
How to Set Nonmember Fees for Association Services
If you peruse the membership solicitation brochure of nearly any nonprofit membership association—whether trade, professional, or philanthropic—you routinely…
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OperationsArticleOver 5 years old
6 Steps to a Complete Website Overhaul
With an out-of-date website that had largely become a dumping ground for any and all content, the American…
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MembershipArticleOver 5 years old
What Value in a Trade Association Really Means
We all want to identify value for our association members, but how do you do that when your…
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MembershipArticleOver 5 years old
A Look at Who Benefits From the Online Community Model
Association executives have observed that technology may not only be replacing certain aspects of their organizations but also…
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Career DevelopmentArticleOver 5 years old
Ask the CEO: California Association of Community Managers
David Zepponi, president and CEO, California Association of Community Managers, answers questions from CACM member Clint McClure: McClure:…
