Wednesday Buzz: How to Generate Video Lead Conversion

From big businesses to small nonprofits, there’s a huge question floating around: How can video be integrated into existing marketing efforts? And for many, that turns into: How can video be used for lead conversion?

In a guest post on the Duct Tape Marketing blog  (opens in a new tab), community and content manager Kala Linck  (opens in a new tab) explores six proven ways to generate results from your video efforts.

Annotations, for example, are nothing new for commercial or artistic video. But digital video platforms have immensely expanded their potential for lead conversion.

“For YouTube users, you may notice that some videos you watch have pop-ups throughout the video,” Linck writes. “They may make comments about the video, add facts or valuable information, or even provide updates to an old version of the video. Use these annotations to push leads to your social media sites, website, or landing page!”

And those calls to action don’t have to exist solely in the video format. Remember: Viewers who stay until the end of your video are going to be your most engaged audience members, so Linck advises making a custom end card where you can “have them like your brand on Facebook, follow you on Twitter, or better yet, send them to a landing page to download a free eBook or checklist—where you directly capture their contact information.”

Hashtag of the Day

https://twitter.com/djwaldow/status/641318181840265217

Content Marketing World 2015  (opens in a new tab) kicked off yesterday, but there are still plenty more sessions, insights, and lessons to be shared from the halls of the Cleveland Convention Center. And, as you’d expect, much of that information can be found by following the hashtag #CMWorld  (opens in a new tab).

Other Good Reads

Focused on leadership and education? Then it’s time to queue up the Leading Learning Podcast  (opens in a new tab), which highlights the latest in the world of continuing education and professional development. The first episode features Michigan Society of Association Executives  (opens in a new tab) CEO Cheryl Ronk and Rick Grimm, CEO of NIGP, the Institute for Public Procurement  (opens in a new tab).

Learn what the “new normal” is for associations in this interview  (opens in a new tab) with ASAE President and CEO John H. Graham IV, FASAE, CAE, by communications expert Kristen Parker, on the Event Garde blog.

“Expect zero privacy in any of your electronic communications.” That’s what Terry Matthews-Lombardo, CMP, advises in this post on Plan Your Meetings  (opens in a new tab), in which she offers a lesson in email messaging that she learned from recent cybersecurity incidents.

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