Which Renewal Method Do Members Use?

It’s great when a member sends a dues check on time, paid in full, but a lot of members need a little nudging. Installment payments are the most common renewal option that associations offer to make paying dues easier, especially among trade associations (66 percent). Meanwhile, associations with renewal rates below 80 percent are more likely than others to try to boost those rates though multiyear renewals and early-renewal discounts.

Source: Marketing General Incorporated, “2015 Membership Marketing Benchmarking Report  (opens in a new tab)”

Renewal Methods, All Associations

Installment renewal 43 percent

Multiyear renewals 32 percent

Automatic annual credit card renewal 27 percent

Lifetime membership 23 percent

Renewal bill-me 18 percent

Early-renewal discounts 17 percent

Automatic annual Electronic Funds Transfer renewals 14 percent

Gift or premiums for renewal 12 percent

(jwohlfeil/ThinkStock)