Article Membership 1 min read
Chamber of Commerce’s New Benefit: An App of Your Own
A local chamber of commerce does what it does best: It offers a local company the opportunity to share its âmicro appâ offering with the chamberâs members.
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What is it? The Richland Area Chamber of Commerce, which serves the community in and around Mansfield, Ohio, is offering members access to LocaLynx (opens in a new tab), a platform that allows users to develop âmicro appsâ that encourage consumers to buy from local vendors. âThe LocaLynx app was built to help locals build our community. Itâs more than just a statement asking people to âshop local,â itâs a tool that helps us actually do it,â LocaLynx explains on its website (opens in a new tab).
Why it works: The strategy is twofold. It helps a member of the communityâLocaLynx is based in Mansfieldâget its foot in the door and offers all chambers members a new benefit. In comments to WFMD (opens in a new tab), LocaLynx Regional Director Shane Hostetler said the overarching missions were compatible. âThis was a perfect partnership for us. The chamber has been gaining momentum locally, and our missions are very similar. Both LocaLynx and the Richland Area Chamber want to see local businesses grow and thrive,â Hostetler said.
Other perks: LocaLynx has Richland area businesses set for mobile, but the Richland Chamber has offerings (opens in a new tab) that cover those businesses just about everywhere else, including free website listings and discounts on local advertising. The group also offers health plans, notary services, and a monthly newsletter, among other benefits.
(iStock/Thinkstock)
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