Monday Buzz: When Your Member Database Loses Its Luster

Your member database should be one of the most valuable things your association has. But what if your own staff doesn’t trust what you’ve been putting in there?

Wes Trochlil of Effective Database Management says  (opens in a new tab) that, of course, you should be managing your database effectively. (See what I did there?) But he also says that you may need a public relations campaign for your database.

“As consultant Alan Weiss points out, beliefs inform attitude, which in turn informs behavior,” Trochlil writes. “Or to invert the equation, in order to change behavior, you have to change attitudes, and in order to change attitudes, you have to change beliefs.”

So what does Trochlil suggest you do? He suggests a bit of prioritization of what in the database needs to be the most accurate, setting benchmarks for accuracy and, most importantly, telling users that you’re keeping the database up to date.

“If you don’t tell them, who will?” he writes  (opens in a new tab).

After The Conference …

5 Snappy Post-Conference Steps to Jazz Up Member Engagement by @jenbarrell https://t.co/a2xASCJ7mQ  (opens in a new tab) #assnchat  (opens in a new tab) pic.twitter.com/jnkaL8Nkq0  (opens in a new tab)

— Aptify (@aptify) September 25, 2016  (opens in a new tab)

Just because a conference is over doesn’t mean your work is. Aptify’s Jennifer Barrell breaks down a few steps  (opens in a new tab) you should take to ensure your members don’t feel neglected after the flight home.

Other Links of Note

Buzzy new product worth watching: Snapchat (which recently changed its name to Snap, Inc.) will soon offer sunglasses that have the ability to shoot video  (opens in a new tab). Basically, Google Glass, but cool. Head this way to learn more about Spectacles  (opens in a new tab).

Useful reminder of the day: Your audience defines you based on what you publish every day  (opens in a new tab).

“Loose tweets sink fleets.” That’s a piece of advice from the Navy’s social media handbook, and it’s advice that you should keep in mind for your own organization, argues CMS Wire Contributor Dana Simberkoff  (opens in a new tab).

(iStock/Thinkstock)