Monday Buzz: Did Twitter Automation Just Get Harder?

In an attempt to crack down on spammers, Twitter recently implemented a new rule that may wind up hurting some people who automate non-spammy tweets.

As part of Twitter’s terms of service, users are no longer allowed to post duplicative tweets across different accounts. This makes sense as an anti-spamming effort. But the interpretation of the rules found on Twitter’s automation policies site  (opens in a new tab) is causing some confusion. The rule states: “You may not post duplicative or substantially similar Tweets on one account or over multiple accounts you operate.”

(A tweet on Twitter’s developer account  (opens in a new tab) adds that “posting identical Tweets over multiple hours or days, or scheduling duplicate content for future publication, is still a violation of our rules.”)

Popular social media automation tool Meet Edgar is implementing this rule in strictest terms  (opens in a new tab). Meaning that it is no longer allowing users to recycle identical tweets on the same account, a common practice among many social media users who often reuse top-performing tweets.

“Whether you recycle your Tweets across multiple Twitter accounts or on just one, it’s officially against the rules—and Twitter is now enforcing those rules more strictly than ever,” the company writes in a blog post  (opens in a new tab). “Moving forward, it means you should expect scheduling tools that have allowed for automated content recycling to no longer offer that service for Twitter accounts.”

But this isn’t actually the case for all social automation tools—at least not yet. Associations Now‘s Ernie Smith reached out to Buffer  (opens in a new tab), which says it plans to still allow users to recycle tweets on the same account. Buffer is preventing users from selecting multiple accounts  (opens in a new tab) for the same tweet, however.

Time for Spring Cleaning

Spring cleaning, nonprofit style: https://t.co/NMvjnpcD4d  (opens in a new tab) #assnchat  (opens in a new tab) #association  (opens in a new tab)

— MemberClicks (@MemberClicks) March 26, 2018  (opens in a new tab)

Ready for Spring? The folks over at MemberClicks are, and they’re sharing some awesome nonprofit spring cleaning hacks  (opens in a new tab) to help you feel revitalized.

Start with deep cleaning your inbox. “When emails go unread and begin to pile up, it can become a legitimate nuisance that hurts your ability to be productive,” writes Krissy Conant. “You can’t know what projects you need to do if you haven’t read all of your correspondences!”

Conant recommends blocking out 15-20 minutes per day to chip away at your backlog.

Other Links of Note

Are you keeping up with the right Facebook metrics? The M+R blog shares the measurements you should pay attention to  (opens in a new tab).

General operating funds for nonprofits are often misunderstood. Nonprofit AF comes to the defense  (opens in a new tab) of the funding bucket.

The day back after PTO often involves a lot of catching up. The Matrix Group blog reveals how to make your first day back more productive  (opens in a new tab).

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