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Daily Buzz: Fight Communication Fatigue

Are your members overwhelmed by messages from your association? The MemberClicks blog tackles how to block out communication fatigue. Also: It’s #CityHallSelfie Day—what’s that all about?

Jeff Hsin Jeff Hsin

Heads up: this content is over 5 years old, so some information may be out of date.

Be it social media, emails, forums, or other messaging apps, member communication can be overwhelming—and there is such a thing as “communication fatigue,” which can disengage members completely.

But have no fear: Your organization can take steps to minimize any communication fatigue and keep members in the loop. A new MemberClicks blog post  (opens in a new tab) says to start simple by asking for member preferences. What do they want to hear about, and how do they want to receive that information?

Once you gain that insight, you can be a little more strategic. Think about different ways to segment members to ensure the right information reaches the right group of people in the right way—or refresh your overall communication strategy to include new ways of reaching out.

Show Your Local Government Love

Love your local government and the community it has helped create? Don’t say it, show it—it’s #CityHallSelfie Day.

Run by Engaging Local Government Leaders  (opens in a new tab) (ELGL), #CityHallSelfie Day was created to showcase appreciation for the great work local governments do around the world. To participate, go to your city hall, snap a selfie, and share it with the #CityHallSelfie Day hashtag to win prizes.

Through #CityHallSelfie Day, ELGL aims to get people more involved in their local government to promote improvement, education, and diversity for all communities.

Other Links of Note

Event-related data security is more important than ever. Eventsforce outlines eight red flags and how to protect attendees’ information  (opens in a new tab).

Some efforts and strategy require an organizationwide effort. Colleen Dilenschneider of Know Your Own Bone details four of them  (opens in a new tab).

Remote workers? Harvard Business Review shares  (opens in a new tab) how to not make them lonely.

(baona/iStock/Getty Images Plus)

Jeff Hsin

Jeff Hsin

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Tags: #Business #Communications #Member Engagement #Public Relations

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