Tag
Public Relations
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How Associations Can Leverage Volunteers as Strategic Ambassadors
Volunteers are the backbone of any association, but as member expectations evolve to include opportunities to lead, contribute,…
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Marketing / CommunicationsArticle
Proof Versus Promise
Every association website says the same thing. Best-in-class education. Unmatched networking. A certification that changes careers. None of…
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How Generation Z and Millennials Are Changing the Giving Landscape
The philanthropic sector is poised for a significant transformation. Almost $124 trillion in assets is set to pass…
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Authenticity Won’t Build Trust in Your Association–Credibility Will
Authenticity has become a leadership buzzword. We’re encouraged to “be ourselves,” “be real,” and “lead with vulnerability.” But…
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Donor Retention Journey Mapping: A Mobile Engagement Guide
For associations, donor retention is one of the most efficient paths to financial resilience. However, many organizations still…
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Marketing / CommunicationsArticleOver 1 year old
Turn Your Members Into the Media’s Go-To Experts: A Guide for Associations
Imagine seeing your members featured in The New York Times, quoted in The Wall Street Journal, or explaining a key…
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Marketing / CommunicationsArticleOver 1 year old
Why Your Association Should Start a Podcast (and How to Do It Well)
In a crowded content landscape, podcasts offer something rare: time and focused attention. Whether your goal is member…
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Marketing / CommunicationsArticleOver 1 year old
The Role of a Communications Team in Driving DEI Efforts
Picture this: Your organization prioritized diversity, equity, and inclusion (DEI) a few years ago. To meet your strategic…
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MembershipArticleOver 1 year old
The Community Imperative: Why Associations Must Act Now
This is the first article in our Community Management Series. Read part two, part three, part four, part…
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Marketing / CommunicationsArticleOver 1 year old
Lost in Translation: Why Global Communication Skills Matter More Than Ever
Something keeps happening in our borderless, online, and AI-supported world. Communications get lost in translation because our language…
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Marketing / CommunicationsArticleOver 1 year old
How To Toss a Fastball When Pitching to the Media
When I embarked on a daily journalism career with The Tampa Tribune in the early ‘90s, my employer…
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Marketing / CommunicationsArticleOver 2 years old
How To Leverage Custom Event Merchandise as a Marketing Tool
Merchandise can serve many different purposes for your association: a token of appreciation for members, an incentive to…
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Marketing / CommunicationsArticleOver 2 years old
When to Make a Statement
Leaders are under more pressure to make a statement on hot topics. In the current moment, an action…
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Marketing / CommunicationsArticleOver 2 years old
Is It Time to Shake Up Your Annual Report Strategy?
As the year ends, some associations will compile their activities into a printed annual report, while others may…
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PR Group Sets Guidelines for AI Use
The Public Relations Society of America’s document addresses ethical landmines around generative AI, from hiring to content creation.
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Marketing / CommunicationsArticleOver 2 years old
Iowa Pork Group Cuts Deal With College Football Players
Under a “name, image, and likeness” arrangement, four Iowa State football players are the star of an association’s…
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Marketing / CommunicationsArticleOver 2 years old
AARP Responds to Viral Posts With Benefits Contest
The association’s “Benefits Badass” contest follows a phenomenon of TikToks by members outside its core audience touting its…
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Marketing / CommunicationsArticleOver 2 years old
Reputation Management & How To Bounce Back
No matter the source of your reputational hit, it’s important to understand your options—and why you can only…
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Meetings / EventsArticleOver 2 years old
Venue Rental Is About More Than Nondues Revenue for Pharmacists Association
The American Pharmacists Association’s headquarters, which sits on the National Mall in Washington, DC, offers stunning views and…
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Marketing / CommunicationsArticleOver 2 years old
National Restaurant Association Showcases “People Behind the Plate”
It’s no secret that restaurants were hard hit during the pandemic. A new initiative is spotlighting the contributions…
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Marketing / CommunicationsArticleOver 2 years old
How to Celebrate a Company Milestone or Anniversary
Whether you’re marking an anniversary of your association’s launch, looking back on a landmark event, or simply noting…
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Marketing / CommunicationsArticleOver 2 years old
Ensure Your Crisis Communications Plan Is Ready for Action
Benjamin Franklin once expressed, "If you fail to plan, you are planning to fail." These wise words outline…
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Marketing / CommunicationsArticleOver 2 years old
Membership Pro Tip: A 24/7 Benefit That Comes Through in the Clutch
Associations have done a great job being there for members in hard times, but one group ended up…
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Marketing / CommunicationsArticleOver 5 years old
Effective Strategies for Marketing Virtual Events
When the world shut down in March 2020, many associations were left to consider how to turn an…
