Tag
Public Relations
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Marketing / CommunicationsArticleOver 5 years old
A One-on-One Growth Strategy
The National Association of Federally-Insured Credit Unions has enjoyed a membership and revenue spike in recent years. The…
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Marketing / CommunicationsArticleOver 5 years old
How a Consumer Publication Can Promote Your Mission
Association publications provide members with pertinent information about their organization and keep them informed about the latest trends…
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Marketing / CommunicationsArticleOver 5 years old
Daily Buzz: What Constitutes a PR Fail?
Not hearing back from your media contacts? You may be annoying them. Also: how to leverage criticism for…
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Marketing / CommunicationsArticleOver 5 years old
Avoid These Four Crisis Communications Mistakes
When bad stuff happens—whether it be a financial scandal or a cyberattack—associations need a communication plan. An expert…
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Marketing / CommunicationsArticleOver 5 years old
Does Your Association Need a Dedicated Day, Week, or Month?
From the silly to serious, days surrounding a cause or industry can help associations raise awareness, bolster goodwill,…
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Marketing / CommunicationsArticleOver 5 years old
Turn Your Harshest Critics Into Your Biggest Supporters
While associations may want to hide from negative feedback related to their events, confronting it and responding creatively…
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Marketing / CommunicationsArticleOver 5 years old
Cruise Ship Industry Campaign Uses Stories to Revamp Public Image
The Cruise Lines International Association recently launched the “We Are Cruise” campaign, which uses stories and videos to…
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Marketing / CommunicationsArticleOver 5 years old
Check Your Archives: You Might Rediscover Your Most Influential Moment
The Arms Control Association resurfaces an artifact from an influential moment in its long history: a 1979 newspaper…
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Marketing / CommunicationsArticleOver 5 years old
Why Associations Shouldn’t Be Sidelined By Bad Press
In the wake of the Nike shoe blowout during an NCAA game, a public relations expert says associations…
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Marketing / CommunicationsArticleOver 5 years old
Corn Growers Group Plots Quick Response to Super Bowl Ad
After a Bud Light ad put its members and the product they grow under attack, the National Corn…
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Marketing / CommunicationsArticleOver 5 years old
The Power of a New Tagline
The National Governors Association recently began billing itself as "nonpartisan," rather than "bipartisan"—a subtle shift that speaks to…
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Marketing / CommunicationsArticleOver 5 years old
NBA Refs Score on Social With Twitter Watch Parties
The National Basketball Referees Association is helping improve understanding of one of the toughest jobs in sports by…
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Marketing / CommunicationsArticleOver 5 years old
Association Documentary Puts Food Science in a Starring Role
Suspicion, confusion, protest, crisis: Many associations don’t have to deal with volatile public opinion to the degree that the…
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Marketing / CommunicationsArticleOver 5 years old
How Funny Ads Help a Pesticide Group’s Campaign Break Through
CropLife America, an industry group focused on the use of pesticides in agriculture, has helped raise its message…
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AdvocacyArticleOver 5 years old
Multimedia Campaign Encourages Girls to Pursue a Career in Technology
Throughout history, women have left their legacy on technology. Among them are Ada Lovelace, who is widely considered…
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Marketing / CommunicationsArticleOver 5 years old
Boost Your Brand by Taking a Stand
Nike’s new ad campaign spotlighting former NFL quarterback Colin Kaepernick has lessons for associations—in particular, that embracing controversy…
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Marketing / CommunicationsArticleOver 5 years old
Idea Bank: A Student Video Contest Gets the Message Out
What’s the great idea? “Make Time 2 Sleep” high school video contest Who’s doing it? American Academy of Sleep Medicine…
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Marketing / CommunicationsArticleOver 5 years old
Plan for the News Cycle: The Benefits of Resource Pages
It’s not always possible to react quickly to a big news story, but planning ahead through the use…
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Marketing / CommunicationsArticleOver 5 years old
Daily Buzz: Fight Communication Fatigue
Are your members overwhelmed by messages from your association? The MemberClicks blog tackles how to block out communication…
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With Ethical Marketing, Build Loyalty by Sharing Your Values
Many millennials spend their money on products and services from organizations that they believe represent their values—a practice…
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Marketing / CommunicationsArticleOver 5 years old
Nurse Practitioners Group Makes a National Case for Its Members
AANP’s “We Choose NPs” campaign is designed to show how its members can help close the gap for…
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Marketing / CommunicationsArticleOver 5 years old
Deploy Members When the Media Comes Calling
Spend more than a minute on any social media platform, and you’ll quickly learn that even the smallest…
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FundraisingArticleOver 5 years old
Pork Donations Give Wisconsin Food Pantries Ham for the Holidays
Pig farmers have a long tradition of giving hams and other pork products to friends and community members during…
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Marketing / CommunicationsArticleOver 5 years old
Plastics Industry Association Turns to Members to Carry Its Message
A new website from the trade association is designed to encourage workers in the industry to serve as…
