Tag
Public Relations
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Marketing / CommunicationsArticleOver 5 years old
Offer Concrete Solutions: Leadership Lessons from the United Airlines Incident
United Airlines clearly struggled to correctly respond to its recent PR crisis, but the report it released this…
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Marketing / CommunicationsArticleOver 5 years old
Seven Ways Associations Can Prepare for a Media Storm
In August 2016, the Associated Press set off a media storm with a story headlined "Medical Benefits of…
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Marketing / CommunicationsArticleOver 5 years old
Thursday Buzz: One Way to Respond When Celebrities Criticize
When one association professional heard a celebrity denigrate her industry, she decided to confront him one-on-one. Also: Check…
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Marketing / CommunicationsArticleOver 5 years old
Why One Association Is Letting Its Chapters Take Over Instagram
The American Society of Landscape Architects, which always has something interesting happening on social media with its World…
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Marketing / CommunicationsArticleOver 5 years old
Harnessing Social Media to Show Why Your Members Matter
During the Miss America talent competition in September 2015, Miss Colorado Kelley Johnson, a registered nurse, recited a…
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Marketing / CommunicationsArticleOver 5 years old
The Evolution of the Hybrid Communicator
In the last 10 years, changes in the way news and information are disseminated and received have outstripped…
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Marketing / CommunicationsArticleOver 5 years old
Thursday Buzz: Deliver the Perfect Elevator Pitch
Find out ways to fine tune your association’s elevator pitch. Also: How to get the most out of…
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Marketing / CommunicationsArticleOver 5 years old
The Senate’s Press Secretaries Group Keeps It Bipartisan
For more than 40 years, the U.S. Senate Press Secretaries Association has helped communication pros do their jobs—in…
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Marketing / CommunicationsArticleOver 5 years old
Best Benefit Ever: Public Relations Support
A Canadian health technology group provides members with strategic public relations agency support.
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Organizational StrategyArticleOver 5 years old
Public Relations Society Eyes New Strategy Framework
In its new three-year framework, the Public Relations Society of America doubles down on collaborations and thought leadership…
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Marketing / CommunicationsArticleOver 5 years old
3 Lessons on Swaying Public Opinion
Does your association want to change your reputation, or does your group need to clear up some false…
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Marketing / CommunicationsArticleOver 5 years old
Farmers and Ranchers Alliance Announces “New Faces” Program
In the third year of the “Faces of Farming & Ranching” program, the U.S. Farmers and Ranchers Alliance…
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Marketing / CommunicationsArticleOver 5 years old
Nonprofit Groups Find New Way to Support the Press
How nonprofit groups are helping to fund a cultural critic at a major newspaper. Also: Does social media…
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Marketing / CommunicationsArticleOver 5 years old
Clown Group Looks to Change Public Perception on Clowning
In light of the creepy clown hysteria, the World Clown Association is speaking out and hoping to clear…
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Marketing / CommunicationsArticleOver 5 years old
Manage Your Association’s Reputational Risk
These days, one negative tweet or social media post can go viral, causing catastrophic damage to someone's reputation.…
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Marketing / CommunicationsArticleOver 5 years old
How an Industry Group Is Changing the Discourse
Looking to change public opinion on canned foods, the Can Manufacturers Institute sought a third-party partner—and has made…
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Marketing / CommunicationsArticleOver 5 years old
Newspaper Association of America: Lessons From a PR Stumble
The Newspaper Association of America wasn't out of line to criticize John Oliver's segment on journalism. But when…
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Marketing / CommunicationsArticleOver 5 years old
Commercial Spaceflight Federation Rebrands to Attract Public
Seeing an opportunity to draw the interest of the public rather than the "aerospace echo chamber," the Commercial…
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Marketing / CommunicationsArticleOver 5 years old
Friday Buzz: The Super Bowl of Ham Radio
The American Radio Relay League National Field Day, the biggest event of the year for ham radio operators,…
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Marketing / CommunicationsArticleOver 5 years old
Friday Buzz: Correction, Please
Did a reporter get your story wrong? Here's why you shouldn't be afraid to ask for a correction.…
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Marketing / CommunicationsArticleOver 5 years old
CEO to CEO: Looking Beyond the Corner Office
What role would you consider taking on in an association after you finish serving as CEO? I would…
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Marketing / CommunicationsArticleOver 5 years old
Idea Bank: Road Show Captures Industry Snapshot
What's the great idea? A road-trip documentary series to gather industry stories, connect with members, and improve advocacy…
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Marketing / CommunicationsArticleOver 5 years old
Restaurant Association Announces Its Own 2016 Campaign
To remind presidential hopefuls and Americans of the important role restaurants play in campaigns, as well as their…
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Marketing / CommunicationsArticleOver 5 years old
PhRMA Tries New Approach to Pricing Problem
The pharmaceutical trade group PhRMA has in recent weeks combated the outcry against high-priced drugs by using new…
