Tag
Public Relations
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Marketing / CommunicationsArticleOver 5 years old
Financial Services Roundtable Steps Back From Consumer Bureau Fight
The Financial Services Roundtable, led by onetime politician Tim Pawlenty, rankled some feathers with the launch of a…
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Marketing / CommunicationsArticleOver 5 years old
An Unfortunate ISIS Association: One Nonprofit’s Acronym Problem
Many names have been used to describe the the jihadi terrorist organization recently dominating the news. Media organizations,…
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Marketing / CommunicationsArticleOver 5 years old
Monday Buzz: How to Make Your Association a Media Star
Looking to bolster your association’s media presence? Take some advice from a pro. Plus: Brace yourself for the…
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Marketing / CommunicationsArticleOver 5 years old
Idaho Dairy Farmers Push Back Against Media Censorship Claims
United Dairymen of Idaho moved quickly this week to respond to criticism that it had encouraged members to…
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Marketing / CommunicationsArticleOver 5 years old
Pro Tips on Pitching Media
Effective PR can help associations stand out as leaders and experts in their respective industries. Veteran PR professional…
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Marketing / CommunicationsArticleOver 5 years old
Study: The Press Release Is Not Dead
Despite the glut of information available to almost anyone, many journalists still rely on the press release and…
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Marketing / CommunicationsArticleOver 5 years old
How Three Associations Are Clearing The Air In Colorado
Demonstrating the powerful change associations can bring about when working together, three Colorado groups have partnered to help…
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Marketing / CommunicationsArticleOver 5 years old
Feeling Heat from Auto Dealers, Credit Union Squashes Ad Campaign
The tough wording a Florida credit union used in an auto-loan-markup campaign came back to haunt it after…
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Marketing / CommunicationsArticleOver 5 years old
Idea Bank: Apartment Building
Two rivals join forces to make industry data on the apartment industry compelling.
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Marketing / CommunicationsArticleOver 5 years old
State Troopers Held a Beauty Contest for Their Cruisers
To help instill camaraderie among state troopers throughout the country, as well as generate a little publicity, the…
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Marketing / CommunicationsArticleOver 5 years old
National Speakers Association Scraps Name Change After Outcry
After announcing its rebranding this month, the National Speakers Association found itself backing away from the move in…
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Marketing / CommunicationsArticleOver 5 years old
The Energy Industry’s New Approach to Fracking: Building a Dialogue
In an effort to help burnish the image of a practice that has faced concerns over both safety…
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Marketing / CommunicationsArticleOver 5 years old
Tuesday Buzz: Boost Your Membership With Effective Communication
Just because they're members doesn't mean they're listening. A public relations bigwig speaks about how to change that.…
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Marketing / CommunicationsArticleOver 5 years old
Learn From Martin O’Malley’s Reddit Malady
How one big-name public official—the governor of Maryland—got Reddit really, really wrong this week. Also: How a social…
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Marketing / CommunicationsArticleOver 5 years old
Social Media Roundup: The NYPD’s Social Media Crossfire
A big-city police department's kerfuffle reminds us that, depending on the topic and the audience, social media campaigns…
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Marketing / CommunicationsArticleOver 5 years old
Scarlett Johansson: When Good Celebrity Endorsements Go Bad
Lessons from a nonprofit that had a nasty public break-up with an A-list spokeswoman. Also: Design events for…
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Marketing / CommunicationsArticleOver 5 years old
What Your Association Can Learn From Hillary Clinton
There may be some nuggets of wisdom to draw from a potential Democratic presidential frontrunner's past. Also: why…
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Marketing / CommunicationsArticleOver 5 years old
Social Media Roundup: How AARP Won the Oscars, Too
AARP’s way of getting in on the Oscars conversation shows that newsjacking isn’t just limited to social media.…
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Marketing / CommunicationsArticleOver 5 years old
When a Member-Focused Marketing Campaign Meets a Skeptical Public
Sure, your marketing campaign may be in your members' best interests. But is it in the public's best…
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Marketing / CommunicationsArticleOver 5 years old
Unmotivated? There’s Still a Way Without a Will
Sometimes things still need to get done, even if you're feeling completely unmotivated. Also: Your lack of marketing…
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A Gaffe With Impact: An AOL CEO’s 401(k) Saga Leaves a Mark
When CEO Tim Armstrong announced AOL was scaling back the company's 401(k) match offerings, he drew a slew…
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Marketing / CommunicationsArticleOver 5 years old
Making Introductions: Landmen Group Launches “Meet Us” Campaign
Facing negative media depictions and a lack of knowledge about their profession, the American Association of Professional Landmen…
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Marketing / CommunicationsArticleOver 5 years old
PR Professionals: Make the Media Come to You
As an association, what does it take to establish yourself as a go-to resource for the media? A…
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Marketing / CommunicationsArticleOver 5 years old
Light ‘Em Up: Oil Industry Carves Out Space in Pumpkin PR Battle
After the Department of Energy slighted fossil fuels in a recent pumpkin-carving post, the American Petroleum Institute carved…
