Daily Buzz: Keep Members’ Data Safe

Unlike profit-driven companies that rely on data to make money, associations and other nonprofits use data to advance the mission and improve the member experience.

“With data comes knowledge about your members. However, that data has a short shelf life, which is why every association should have a data governance team that follows a clear strategy for collecting, maintaining, and using data,” says the MemberSuite team in a blog post  (opens in a new tab).

To get started on a data governance plan, MemberSuite suggests the following:

Regularly collect data, but only collect what you’ll use.

Explain what the data is being used for. “People are more willing to provide data when they understand how you will use it,” MemberSuite says. “Emphasize how up-to-date data helps you understand their needs and interests, and provide more membership value.”

Let members know you’re serious about data security. Talk about what your association is doing to prevent a data breach and share strategies members can use to keep their information safe.

AI-Generated Analytics

Each wave of technology takes #analytics  (opens in a new tab) to new frontiers! This time, it’s #artificialintelligence  (opens in a new tab): https://t.co/tOgH9rzLs0  (opens in a new tab) #NLP  (opens in a new tab) #datascience  (opens in a new tab) #bigdata  (opens in a new tab)

— Wayne Eckerson (@weckerson) November 2, 2018  (opens in a new tab)

Artificial intelligence is changing how people work at every level. Now, AI could be changing the way organizations capture analytics. “We’ve entered the age of machine-generated intelligence,” says Wayne W. Eckerson on the Eckerson Group’s blog  (opens in a new tab).

Eckerson forecasts that AI-infused business intelligence  tools will “supplement root cause analysis by recommending ways to address or fix issues, run simulations to optimize processes, create new performance targets based on forecasts, and automatically take action.”

Other Links of Note

So, your keynote speaker didn’t show. At MeetingsNet, read about how to shake off your meeting planner nightmares  (opens in a new tab).

Transforming to a digital culture starts with these 10 steps  (opens in a new tab), from TechRepublic.

Content is a great way to spread your message—but you need to market it appropriately. Orbit Media highlights seven strategies from successful content marketers  (opens in a new tab).

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