Article Membership 1 min read
Data Nugget: Carrot or Stick?
Penalty or incentive? How different organizations handle renewals.
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Before members click “renew,” most associations send a series of reminders weeks or months in advance. But how do you add urgency to that call-to-action message? Some associations offer incentives for early renewals, while some tack on penalties for late signups.
Incentives
18.8%
of associations offered a discount or other incentive
62.4%
did not offer incentives
18.8%
were considering this tactic
Penalties
6.1%
of associations charged penalties for late renewals
90.9%
did not charge penalties
3%
were considering this tactic
Source: Membership (opens in a new tab)Â Renewal Survey, Wild Apricot, May 2018
(Satenik_Guzhanina/iStock/Getty Images Plus)
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