Resources Roundup: Pricing and Revenue

Books and Research

Learn about larger trends affecting pricing and revenue

ASAE ForesightWorks  (opens in a new tab)

ASAE’s future-focused environmental-scanning research initiative identifies 50 drivers of change important to associations. Each is described in an action brief that examines its implications and offers ideas for steps associations can take to respond to the trend. The drivers most pertinent to revenue include:

A Shifting Environment for Content. This action brief looks at the increasingly challenging environment that content producers face. Audiences are fragmented and distracted, and they expect to be entertained and informed for free. Delivery channels are shifting rapidly for both economic and technological reasons.

A World Reshaped by COVID. This 2021 action brief provides insights and strategies for navigating the uncertainty and pandemic-related shifts that will last through the early 2020s.

Benchmarking in Association Management, Policies and Procedures, Vol. 2 (2018)  (opens in a new tab)

Compare your association’s practices against others of similar size and type. This resource focuses on key considerations in five functional areas of association management, including finance. The data, collected from responses to the ASAE Research Foundation’s Benchmarking in Association Management surveys, gives you a firsthand look at what other organizations are doing in those areas.

2020-2021 Operating Ratio Report  (opens in a new tab)

Data from ASAE’s latest report provides nondues revenue benchmarks from across the association community.