As associations work to move their balance sheets in the right direction, many are taking innovative approaches to recover from pandemic-related revenue losses.
Going years without raising dues likely means you’ll have to play catch-up. To help members understand and accept higher dues, remind them of the benefits of membership—and give them time.
Understanding member concerns, conducting appropriate research, and having a smart implementation plan will help associations design a new dues structure that benefits members and the bottom line.
The Greater Fort Lauderdale/Broward County Convention Center in Fort Lauderdale, Florida, will complete a massive expansion in 2025. See how associations can leverage improvements like these to boost their own bottom line.
As sponsors place more value on content and thought leadership offerings, associations must retool their sponsorship programs to meet those needs and generate nondues revenue. Doing this will also require reframing the relationships they have with sponsors.
The dollars your association takes in are the obvious measure of revenue success. But on your way to growth, what data should you be watching? Start by identifying meaningful numbers around your strategic goals.
Staying on top of what’s happening in the events industry can help planners navigate new challenges—and sweeten their attendance numbers. Here’s what to know.
Associations have to move faster than ever to introduce new products to the marketplace. You can get speedier with smart product management and boost revenue by extending your reach to new customers.
Associations are known for having a hard time letting go of programs and products. But creating a strong product portfolio means being thoughtful about eliminating underperformers and focusing on those that move the association forward.
At the start of the pandemic, many associations offered discounts to members on their products and services. But that is not a sustainable model moving forward. Instead, groups need to align value with pricing.
