Associations NOW Presents: Industry Partner Edition-Sponsorships That Deliver Real Value

In this episode of Associations NOW Presents: Industry Partner Edition, guest host Sharon Pare of HighRoad Solutions welcomes Brandt Krueger, director of industry relations and partnerships at EventMobi, to discuss the evolving world of event sponsorships and association partnerships. Brandt shares why many sponsorship models have remained unchanged for years and offers practical strategies for creating more meaningful, results-driven opportunities. The conversation explores the importance of understanding sponsor goals, moving beyond traditional sponsorship tiers, embracing thoughtful innovation, and designing event experiences that deliver greater value for both associations and their partners.