Article Marketing / Communications 1 min read
Data: A Surge in Smartphone Shopping
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According to recent research, the greatest surge in smartphone use in the last two years was for online shopping. Meanwhile, computer and tablet usage for that purpose declined, although computers remain the most commonly used device for making purchases online.
Percentage of Device Owners Shopping Online Via Each Device
Computer
May ’16
67%
May ’17
67%
May ’18
65%
Smartphone
May ’16
39%
May ’17
43%
May ’18
45%
Tablet
May ’16
38%
May ’17
39%
May ’18
36%
[This article was originally published in the Associations Now print edition, titled “Data Nugget: Smartphone Shopping.”]
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