Author
Allison Torres Burtka
Allison Torres Burtka, a longtime association journalist, is a freelance writer and editor in West Bloomfield, Michigan.
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Executive LeadershipArticleOver 5 years old
Sharpen Your Board Management Skills
Because association CEOs must simultaneously manage the board of directors and report to them, working effectively with the…
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Career DevelopmentArticleOver 5 years old
Working Across Generations to Encourage Innovation
As the American Speech-Language-Hearing Association set out to tailor its offerings to a growing population of younger members,…
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Executive LeadershipArticleOver 5 years old
How Change-Management Coaching Helped One Group Deal With Growing Pains
CareSource has been growing rapidly. From 2006 to 2017, its employee base grew 300 percent, and recently, its…
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GovernanceArticleOver 5 years old
Sharper Skills: The Tools CEOs Need to Manage a Board
To manage a board of directors well, every CEO needs core skills that cover everything from setting strategy…
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Executive LeadershipArticleOver 5 years old
Personality Pluses for Association CEOs
A few personality traits can help CEOs work well with their organization’s board. Some come naturally, and others…
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Marketing / CommunicationsArticleOver 5 years old
How Associations Can Become Thought Leaders
For associations to be seen as a trusted resource, they must get their knowledge, along with their members’…
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Organizational StrategyArticleOver 5 years old
How Organizations Can Weather Market Volatility
While associations may be anxious about their investments given the market’s recent ups and downs, experts says such…
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Marketing / CommunicationsArticleOver 5 years old
How and Why a Large, Well-Known Organization Rebranded
Although Big Brothers Big Sisters may be more recognizable and have a longer history than most associations, that…
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LearningArticleOver 5 years old
Association Looks to Boost Member Relevance With New Innovation Center
Recognizing that its members are dealing with ever-changing technologies and other shifts that will require them to think…
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Career DevelopmentArticleOver 5 years old
Survival Guide For A Hot Job Market
It seems as though everyone is hiring these days, and talented professionals have abundant job opportunities. Amid heightened…
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Career DevelopmentArticleOver 5 years old
Why Creative Recruiting Matters
When recruiting in a hot job market, “you have to get a little more creative,” says Tracy Hollamon,…
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How Associations Can Help End Sexual Harassment
Two years before the #MeToo movement, the American Astronomical Society faced a sexual harassment firestorm. A prominent astronomer—a…
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#MeToo and Your Members
As industry leaders, how associations respond to sexual harassment matters—to the individual and to their community. Associations are…
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Meetings / EventsArticleOver 5 years old
3 Tips for Responding to Sexual Harassment at Meetings
Ensuring the safety of your event is important, but if a sexual harassment incident comes up at your…
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LearningArticleOver 5 years old
What’s Next in Association Learning?
The world of association learning is changing, with new types of content being delivered in new formats. But…
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LearningArticleOver 5 years old
An Untapped Market for Association Learning
Should you license your association learning content to corporations? It could be a fresh revenue stream.
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Meetings / EventsArticleOver 5 years old
How to Create Safer Events
Recent attacks on “soft targets” around the world, including a bombing at England’s Manchester Arena in May, have…
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Meetings / EventsArticleOver 5 years old
Las Vegas Shooting Underscores Need for Conference Security Strategy
Leaders in the meetings and exhibitions industry are working with federal law enforcement officials to help organizations develop…
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Business DevelopmentArticleOver 5 years old
First Cuban Business Association Signals Potential Opportunities
The fact that a small business association has formed in Cuba might bode well for American associations to…
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Marketing / CommunicationsArticleOver 5 years old
Beer Institute’s Campaign Shows the Faces of the Industry
The Beer Institute’s “Faces of Beer” website draws attention to the people behind the beer industry.
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MembershipArticleOver 5 years old
TESOL Association Opens Up Offerings to Nonmembers
To broaden its reach to English language teaching professionals, TESOL International Association has developed new ways for nonmembers…
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Marketing / CommunicationsArticleOver 5 years old
Montana Broadcasters Launch Suicide-Prevention Campaign
The Montana Broadcasters Association has teamed up with the state governor to run PSAs on suicide—a major problem…
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Marketing / CommunicationsArticleOver 5 years old
Tire Group Rolls Out New Name, Communications Strategy
To better reflect who its members are and amplify its advocacy voice, the Rubber Manufacturers Association has relaunched…
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Copyright Case Raises Questions About Monitoring User-Generated Website Content
What does a dispute over a Beyoncé photo on a gossip site have to do with your association?…
