Author
Emma Beck
Emma Beck is a contributor to Associations Now.
-
FundraisingArticleOver 5 years old
Foundation Offers Gen Y Donors an Affordable Way to Give
The One Percent Foundation pools small monthly gifts from thousands of them , helping little contributions make a…
-
Marketing / CommunicationsArticleOver 5 years old
Lunchtime Links: Trying to Do Too Much With Your Website?
When your website design is a hindrance to your members. Plus: why raising your overhead costs is a…
-
Marketing / CommunicationsArticleOver 5 years old
Lunchtime Links: The Silver Lining in Employee Turnover
Why losing employees isn’t always such a bad thing. Also: what to do when your newsletter can’t keep…
-
Marketing / CommunicationsArticleOver 5 years old
Study: People Want to See Impact of Charity-Linked Buys
Consumers who purchase charity-linked products want more than just to purchase more wristbands, or pom-poms, or, you know,…
-
Marketing / CommunicationsArticleOver 5 years old
Give New Life to Your Presentations
How to make old content new again. Also: what your association needs to know about Google's new secure…
-
Organizational StrategyArticleOver 5 years old
Lunchtime Links: When Carelessness Threatens Credibility
Nothing kills credibility faster than poor research and bad fact-checking. Plus: how to work with multiple chapters within…
-
LearningArticleOver 5 years old
Tech Overload? Gen Y Employees Are Feeling it, Study Says
Technology's to thank for our habit of endless multitasking. But as a recent survey finds, constant connection overwhelms…
-
Career DevelopmentArticleOver 5 years old
Lunchtime Links: How Lying On A Résumé Can Harm Your Career
More than half of job applicants admit to fibbing on their résumés—but are the short-term benefits of stretching…
-
Marketing / CommunicationsArticleOver 5 years old
Lunchtime Links: Getting Your Staff In On The Conversation
If only the problem were getting your employees to stop talking. Here's how to encourage your staff to…
-
OperationsArticleOver 5 years old
Study: Concern Of Cyberattack High Among Small Businesses
In a world where many rely on digital, there’s a notable fear of cyberattacks among small business owners,…
-
Meetings / EventsArticleOver 5 years old
Lunchtime Links: Hotel Hot Spots For Your Next Conference
The American Customer Satisfaction Index released its top ranked hotels—locations to consider when planning your next conference. Also:…
-
Meetings / EventsArticleOver 5 years old
Lunchtime Links: Facebook’s Graph Search Gets Granular
Facebook's search bar gets an upgrade. Plus: how a digital world might make physical spaces seem a bit…
-
Marketing / CommunicationsArticleOver 5 years old
Social Media Roundup: How To Communicate Across Cultural Dividers
Cross global lines—and reach potential members—with a refresher course in cultural communications. Passport not required. Plus: mistakes to…
-
Meetings / EventsArticleOver 5 years old
Social Media Roundup: The Benefits To Getting Creative
Tap in to your creative side. Your organization—and brain—will reap the benefits. Plus: How AT&T fueled Twitter activity…
-
Organizational StrategyArticleOver 5 years old
Keep Your Tech Job From Getting Scrapped
They say with time, print newspapers will become just a memory. Don’t let that happen to your information…
-
Meetings / EventsArticleOver 5 years old
Make Your Meetings More Accessible for People With Disabilities
Making sure that the disabled can enjoy your events should be a priority for many associations. And as…
-
Marketing / CommunicationsArticleOver 5 years old
Social Media Roundup: How Member Testimonials Can Benefit You
Testimonials can go a long way in turning a prospective member’s “I dunno” to “See you there!” Here’s…
-
FundraisingArticleOver 5 years old
Study: Nonprofits That Follow BBB Standard Guide Raise More Money
Charities and nonprofits that follow the Better Business Bureau Wise Giving Alliance guidelines could see a boost in…
-
MembershipArticleOver 5 years old
Social Media Roundup: The Golden Rule of Customer Service
"Your issue is not my problem." Come again? That's blasphemy to a member's ears and a big no-no…
-
Meetings / EventsArticleOver 5 years old
Social Media Roundup: Annotate Your Conference Schedule
The benefits of an annotated conference schedule, according to an event guru. Plus: The brain controls automatic behaviors—until…
-
MembershipArticleOver 5 years old
Social Media Roundup: How Content Marketing Spurs Member Growth
Spotted: Membership strategy and content marketing rolling with the same crowd. Plus: How to launch a website that…
-
Career DevelopmentArticleOver 5 years old
Social Media Roundup: What Your Job History Says About You
Hiring managers have stacks of résumés to flip through. Here's how to frame your job history and, if lucky,…
-
Marketing / CommunicationsArticleOver 5 years old
Social Media Roundup: How Ben & Jerry’s Got the Local Scoop
Double scoop, please. Ben & Jerry's went local with its five-city campaign. Also: Get your handle on Twitter…
-
Marketing / CommunicationsArticleOver 5 years old
Gen Y Favors Loyalty When Shaping Brand Perception, Study Finds
Millennials are practical and engaged when forming brand perception, contradicting the “brand agnostic” idea of the Gen Y…
