Author
Ernie Smith
Ernie Smith is a former senior editor for Associations Now.
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Marketing / CommunicationsArticleOver 5 years old
Messaging: When Emotions Get the Best of Us
Lessons from an association exec’s poorly phrased criticism of an industry disrupter. Also: How Chevy turned a major…
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Marketing / CommunicationsArticleOver 5 years old
Halloween: Trick-or-Treat Insights From Your Favorite Associations
It's that time of year—and Halloween is more popular than ever. To ensure you don't get spooked, check…
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FundraisingArticleOver 5 years old
Alumni Associations Use Social Media to Reinvent Donation Drives
In both the United States and Europe, college alumni associations are using their social channels to help boost…
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Meetings / EventsArticleOver 5 years old
Event Planners: Falling Down on the Twitter Job
Pitfalls event planners should avoid if they want to keep their social feeds working for them during event.…
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Business DevelopmentArticleOver 5 years old
Apple Pay? No Way. Retailers Square Off Over Mobile Payments Tech
A battle is breaking out over the app that wants to replace your wallet, as the iPhone-based technology…
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AdvocacyArticleOver 5 years old
Environmental Group Launches Online Nutrition Resource
With its new food database, the Environmental Working Group hopes to make it easier for consumers to understand…
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Marketing / CommunicationsArticleOver 5 years old
Taco Bell: Silence as a Marketing Strategy
How Taco Bell won the attention of many an online surfer by turning off its website and social…
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AdvocacyArticleOver 5 years old
Airline Industry Presses Governments to Share Security Threats
In comments at this week's Aviation Security World Conference, International Air Transport Association officials expressed concern that governments…
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AdvocacyArticleOver 5 years old
Group Expresses Concern About the Hazy Definition of “Organic”
While the use of the term "organic" is regulated at the federal level, home and personal-care products, like…
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Career DevelopmentArticleOver 5 years old
Sick Days: Calling in Sick? Don’t Use These Excuses
A new survey from CareerBuilder found that employees very commonly take sick days when they aren't actually sick.…
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Marketing / CommunicationsArticleOver 5 years old
Online Travel: New Flight-Finding Options
Expedia and Priceline getting long in the tooth? Check out new online travel options that might be worth…
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Mechanical Turk: Putting Humans Behind the Machines
For years, Amazon has quietly built an army of online users who work on tiny tasks for low…
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Marketing / CommunicationsArticleOver 5 years old
Social Media Roundup: What’s Holding Back That Dues Increase?
What happens when you avoid increasing your dues---for the wrong reasons. Also: the value of a social media…
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AdvocacyArticleOver 5 years old
Kaci Hickox: Groups Pressure Governors on Ebola Quarantines
After Doctors Without Borders nurse Kaci Hickox became the public face of an Ebola quarantine that she suggested…
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LearningArticleOver 5 years old
MOOC as Promotion: Brewers Association Launches Beer Course
In an effort to draw attention to beer's culinary role, the Brewers Association announced a five-day course on…
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AdvocacyArticleOver 5 years old
Travel Association: Don’t Be Afraid to Use Your PTO
In a new study released by the U.S. Travel Association’s Travel Effect initiative, the group found that vacation…
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Dial H for Hacking: Companies Fleeced By Premium Rate Fraud
Premium rate fraud, a form of hacking that affects corporate phone systems, costs businesses billions each year—and if…
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Marketing / CommunicationsArticleOver 5 years old
PR Council: Public Relations Group Embraces Its Nickname
In its most recent rebranding, the Council of Public Relations Firms decided the best way to put a…
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Meetings / EventsArticleOver 5 years old
Olive Garden: Overwhelmed by Choice
Lessons on simplicity from Olive Garden, a restaurant chain that’s struggling to keep its complexity in check. Also:…
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CVS Draws Criticism Over Anti-Tobacco Copay Plans
Having won praise earlier this year after it stopped selling tobacco products, the pharmacy firm is now drawing…
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Meetings / EventsArticleOver 5 years old
American Studies Association Grapples With Boycott Backlash
Controversy has followed the American Studies Association in the 10 months since it announced a boycott of Israeli…
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Marketing / CommunicationsArticleOver 5 years old
Thursday Buzz: We’re OK With Ads on Our Apps
A new ad-industry study suggests that we’d rather have sponsored free apps than pay to get those apps…
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AdvocacyArticleOver 5 years old
SIFMA Makes Pitch for New Public-Private Alliance on Cybersecurity
In a document published this week, the Securities Industry and Financial Markets Association offered the federal government 10…
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OperationsArticleOver 5 years old
Air Traffic Control Center Recovers, But Broader Challenges Linger
In the wake of a disaster at an air traffic control facility, aviation pros worked together to ensure…
