Author
Ernie Smith
Ernie Smith is a former senior editor for Associations Now.
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MembershipArticleOver 5 years old
Prospective Members: Don’t Let the Odds Get You Down
Why even a microscopic percentage of converting a prospective member is still worthy of your time. Also: Google…
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Marketing / CommunicationsArticleOver 5 years old
Comment Sections: Time to Give Online Discourse a Rethink?
By equal measure, comment sections can be either the most important part of your online presence or the…
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Meetings / EventsArticleOver 5 years old
Social Media Roundup: Do Members Really Want to Network?
A study by a Canadian association consultancy shows that members value networking over education—something that matches a U.S.…
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AdvocacyArticleOver 5 years old
Associations Take Sides in CBS-Time Warner Battle Over Cable Fees
Millions of NFL fans could miss seeing their teams play if the standoff between CBS and Time Warner…
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LearningArticleOver 5 years old
Parallels Access iPad Tool Works Likes the Desktop, Feels Like an App
Parallels Access is far from the only option that allows iPad users to leave their laptop at home.…
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Marketing / CommunicationsArticleOver 5 years old
Social Media Roundup: Is the Next Step More Personalization?
Could a tech titan's media buy be a sign that the personalization trend is rising, fast? Also: Being…
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Business DevelopmentArticleOver 5 years old
The Rise of the Microbusiness: What You Should Know
They’re not quite a startup but definitely not huge—though there are a huge number of them out there.…
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GovernanceArticleOver 5 years old
Domain Hijacking: Why the NYT and Twitter Attacks Are Relevant to You
Tuesday’s domain hijacking aimed at two major outlets is worth learning about because it could happen to your…
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Marketing / CommunicationsArticleOver 5 years old
Body Language: It’s All In Your Posture
Why body language matters in professional situations. Also: WordPress makes embedding social media content a little bit easier.
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Meetings / EventsArticleOver 5 years old
After Mandated Cuts, Federal Travel Spending Plummets
A new report shows that among users of a federal government charge-card program designated for travel expenses, travel…
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Meetings / EventsArticleOver 5 years old
Smaller-Scale Locales Score Big on Top Destinations List
While the usual suspects—Orlando, Chicago, and Las Vegas—showed up near the top of Cvent’s Top 50 U.S. Meetings…
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Meetings / EventsArticleOver 5 years old
Social Media Roundup: Stretch Your Event’s Definition
Why we need to stop thinking of our events in outdated ways. Also: Speaking of that, maybe the…
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GovernanceArticleOver 5 years old
Journalism Diversity Coalition Facing Governance Challenges
With an evolving mission, UNITY isn’t the same as it was two decades ago. But with another association…
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Marketing / CommunicationsArticleOver 5 years old
Don’t Hand Your Social Media Feeds Over to the Robots
New to the social media horizon are apps that automatically schedule and find content—slicing, dicing, and throwing it…
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Marketing / CommunicationsArticleOver 5 years old
Social Media Roundup: Another Way to Think About Design
If you're trying to influence people, design is a great way to do it, marketing expert Seth Godin…
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Executive LeadershipArticleOver 5 years old
The Polar Opposites: Comparing Marissa Mayer and Steve Ballmer
One has built a reputation on transforming a stagnant culture. The other has a focus on the bottom…
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AdvocacyArticleOver 5 years old
Bitcoin Foundation Tries Building Dialogue With Federal Regulators
With interest in (and scrutiny of) virtual currency at an all-time high, the Bitcoin Foundation is hoping to…
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Marketing / CommunicationsArticleOver 5 years old
LGBT Groups Advise Media Outlets on Manning’s Gender Identity
After Pfc. Bradley Manning announced on Thursday that she wished to be known as Chelsea and undergo hormone…
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AdvocacyArticleOver 5 years old
ASPCA Expands Reach in NYC With NYPD’s Help
For the past 147 years, the American Society for the Prevention of Cruelty to Animals responded to animal…
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MembershipArticleOver 5 years old
One Less Headache for International Travelers?
With the expansion of the U.S. Customs and Border Protection’s Global Entry program, international travelers entering the U.S.…
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Marketing / CommunicationsArticleOver 5 years old
Elmore Leonard: Writing Tips You Can Learn From
Even if you’re not writing the Great American Novel, you can certainly write like you are. Borrow some…
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AdvocacyArticleOver 5 years old
Mark Zuckerberg’s Latest Nonprofit Pitch: Get Everyone Online
Facebook founder Mark Zuckerberg’s latest nonprofit endeavor is working with a coalition of companies on Internet.org, which aims…
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Marketing / CommunicationsArticleOver 5 years old
Parsing Through the Big Data Hype
In recent days, a number of high-profile voices have raised questions about whether big data is worthy of…
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Career DevelopmentArticleOver 5 years old
LinkedIn’s Searching for Younger Members, Too
While the business-oriented social network remains on a hot streak, a long-lingering issue for the network is one…
