Author
Ernie Smith
Ernie Smith is a former senior editor for Associations Now.
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LearningArticleOver 5 years old
Four Tips for Staying Healthy While Traveling
Ernie Smith ·
Whether you’re flying across the country or across the world, it’s important to take steps to ensure your…
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AdvocacyArticleOver 5 years old
Nonpartisan Business Coalitions Pledge to Boost Voter Turnout
Ernie Smith ·
Several major coalitions, without party affiliations but with big corporate names under their banners, are working to get…
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Career DevelopmentArticleOver 5 years old
Are Younger Generations Really Job-Hoppers?
Ernie Smith ·
A recent study by Zapier suggests that the reputation younger workers have for frequently leaving jobs actually reflects…
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LearningArticleOver 5 years old
Employee Onboarding Strategy: Why You Should Think Digitally
Ernie Smith ·
By taking basic elements of training and onboarding completely online—and by replacing the pen and paper with a…
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Marketing / CommunicationsArticleOver 5 years old
Social Ad Spending Is Growing, but What’s the ROI?
Ernie Smith ·
While spending on social media is rising along with digital ad spend in general, social platforms can sometimes…
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LearningArticleOver 5 years old
Historical Association Initiative Examines White House Legacy of Slavery
Ernie Smith ·
A new White House Historical Association research initiative, unveiled during Black History Month, is setting out to detail…
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LearningArticleOver 5 years old
We Asked, You Answered: Public Transit Commuter Strategies
Ernie Smith ·
Not everyone has a 30-minute car ride ahead of them. We asked readers who commute to work by…
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Marketing / CommunicationsArticleOver 5 years old
Fact-Checking Groups Aim to Minimize Coronavirus Confusion
Ernie Smith ·
Nonprofits focused on verifying facts in real time are working in overdrive to make sure that information about…
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OperationsArticleOver 5 years old
4 Tech Rollout Lessons From the Iowa Caucuses Disaster
Ernie Smith ·
Whether it was a busted app or a lack of training, the Iowa caucuses ran into severe problems…
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Marketing / CommunicationsArticleOver 5 years old
The New Microsoft Office Feature Nobody Asked For
Ernie Smith ·
Use Office 365 in your workplace? You may want to turn off an upcoming new feature—so your users…
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Marketing / CommunicationsArticleOver 5 years old
Don’t Let Poor Personalization Harm Your Email Marketing Strategy
Ernie Smith ·
A recent survey from Adobe finds that email is still a useful marketing medium—but personalization is greatly lacking,…
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MembershipArticleOver 5 years old
Five Ways to Boost Your Microvolunteering Resources
Ernie Smith ·
Sometimes, it comes down to the right task doled out the right way. Here are some ways to…
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AdvocacyArticleOver 5 years old
How Associations Are Helping Shape the Super Bowl Behind the Scenes
Ernie Smith ·
The Super Bowl is the ultimate show of lots of people coming together to put on something really…
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LearningArticleOver 5 years old
We Asked, You Answered: Making the Most of Drive Time
Ernie Smith ·
If you're not one of those lucky folks who commute in their bunny slippers down the hall to…
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Brand Safety: Coalition Works to Label, Isolate Dangerous Online Content
Ernie Smith ·
A number of major advertising groups, working with large advertisers, agencies, and dominant social media platforms, are collaborating…
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Marketing / CommunicationsArticleOver 5 years old
Life Insurance Beneficiaries Often Aren’t Prepared for the Worst, Association Finds
Ernie Smith ·
A new survey from the National Association of Insurance Commissioners finds that many consumers don't know whether they…
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Executive LeadershipArticleOver 5 years old
Study: Leaders Need to Build Skills, Adopt New Mindsets in Digital Economy
Ernie Smith ·
A new report from the MIT Sloan Management Review says that leaders tend to hold on to outdated…
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Marketing / CommunicationsArticleOver 5 years old
Finish the Sale: 4 Strategies to Prevent Abandoned Online Carts
Ernie Smith ·
An abandoned cart could be a missed opportunity … or a potential second chance, depending on how you…
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Marketing / CommunicationsArticleOver 5 years old
Redesigning? Bring In Outside Eyes
Ernie Smith ·
The Wikimedia Foundation is trying to do something ambitious: The famously designed-by-committee nonprofit is planning a full rebrand,…
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AdvocacyArticleOver 5 years old
Having Trouble Planning a Vacation? Use This Tool
Ernie Smith ·
The U.S. Travel Association has created an interactive PTO-planning tool in honor of Tuesday’s National Plan for Vacation…
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AdvocacyArticleOver 5 years old
Associations Advise Doctors, Public Amid Coronavirus Outbreak
Ernie Smith ·
The deadly virus has spread quickly from China to the United States, and as researchers scramble to find…
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Marketing / CommunicationsArticleOver 5 years old
How an Iowa Business Association Gets Members Prepped for the Caucus
Ernie Smith ·
With candidates taking over the state in the months ahead of the Iowa Caucus, the Iowa Association of…
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AdvocacyArticleOver 5 years old
Consumer Brands Association Gathers Experts to Guide CBD Advocacy
Ernie Smith ·
Cannabidiol, a chemical derived from the cannabis plant, is proliferating as an ingredient in consumer products but is…
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AdvocacyArticleOver 5 years old
3 Fun Facts About National Handwriting Day
Ernie Smith ·
The Writing Instrument Manufacturers Association’s annual event has taken on a new type of importance in recent years.…