Author
Ernie Smith
Ernie Smith is a former senior editor for Associations Now.
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Marketing / CommunicationsArticleOver 5 years old
How an Association Helped Put Craft Beer in the Smithsonian
The Brewers Association funded a wide-reaching initiative to bring the story of craft beer to the National Museum…
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LearningArticleOver 5 years old
We Asked, You Answered: More Procrastination Remedies
A recent reader poll drew so many good responses on the question of procrastination that we had to…
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MembershipArticleOver 5 years old
Could More Recurring Fees Create Subscription Fatigue?
Various research suggests that subscription services lead to unconscious overspending by consumers and more selectivity about what they’re…
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Executive LeadershipArticleOver 5 years old
What Leaders Can Do to Support Employees’ Mental Health
Many employees want their organizations to put more focus on mental health issues at work. It's not an…
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AdvocacyArticleOver 5 years old
How California’s Gig Economy Law Could Reshape Your Freelancer Pool
While intended to target services such as Uber and Lyft, the added restrictions of California Assembly Bill 5…
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Organizational StrategyArticleOver 5 years old
Now’s Not the Time to Make a Big Bet on a Startup
Startups can bring innovation and fresh ideas into your association, but recent financial trends suggest that things are…
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AdvocacyArticleOver 5 years old
Medical Devices Group Preps Members for Data-Driven Future With New Community
AdvaMed is launching a Center for Digital Health, an advocacy resource for companies in the tech and medical…
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Organizational StrategyArticleOver 5 years old
Three Tech Screw-Ups That Could Cost You
Is your association lagging rather than leading when it comes to tech? Falling behind on your tech needs…
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Career DevelopmentArticleOver 5 years old
What’s Missing on the Corporate Ladder for Women? The First Rung.
For women, inequities in the leadership pipeline start at lower levels than organizations might expect, according to a…
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Marketing / CommunicationsArticleOver 5 years old
Five Ways to Keep Your Association’s Social Media Accounts Safe
With the need for many teams and stakeholders to have access to your social accounts, it’s important to…
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Career DevelopmentArticleOver 5 years old
We Asked, You Answered: Procrastination Remedies
There’s more than one way to cure procrastination. In our reader poll, association pros shared how they get…
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AdvocacyArticleOver 5 years old
4 Tactics That Helped the Plant Based Foods Association Deliver Wins
With a focus both on being a helping hand for retailers and giving members a collective advocacy voice,…
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Marketing / CommunicationsArticleOver 5 years old
Context Matters: Why Ads Do Better Next to Quality Content
Advertising in the wrong context can damage a brand’s reputation, and brands are noticing—which provides an opportunity for…
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AdvocacyArticleOver 5 years old
How an Association Hotline Will Help Members Face Brexit Disruption
The U.K.’s Soil Association is helping organic farmers prepare for a likely no-deal Brexit at the end of…
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OperationsArticleOver 5 years old
How Quickly Should You Upgrade Your Software?
When a big upgrade to Windows, iOS, or MacOS comes about, how soon should you pull the trigger…
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AdvocacyArticleOver 5 years old
Electronic Music Group Supports Artists’ Mental Health With New Guide
The Association for Electronic Music is putting a sharp focus on mental health in a new guide that…
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Organizational StrategyArticleOver 5 years old
Lagging Employee Engagement? Four Ways to Fix It
Employee engagement is often a challenging thing to get right, especially long term. But a focus on cultural…
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Marketing / CommunicationsArticleOver 5 years old
Diamond Industry’s Ad Campaign Gives Nod to 3 Billion Years of History
The Diamond Producers Association is working to emphasize the natural, historic advantages that natural diamonds have with a…
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AdvocacyArticleOver 5 years old
Months Before 2020 Census Gets Underway, State Nonprofits Boost Campaigns
The decennial process of counting the U.S. population is about to get underway, and nonprofit coalitions are starting…
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FundraisingArticleOver 5 years old
How Facebook (and Social Media in General) Shifted Fundraising Strategies
Recent research finds that giving days on sites like Facebook are shifting nonprofit fundraising strategies. But while social…
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Do You Have These Bad Password Habits?
According to a new report done in partnership with Google, two-thirds of U.S. adults use the same password…
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OperationsArticleOver 5 years old
A Big BYOD Fix Worth Writing Home About
“Bring your own device” has been an enterprise mainstay for years, despite its various end-user weaknesses. But a…
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Meetings / EventsArticleOver 5 years old
Study: Why Business Travel Costs Vary Significantly by City
Event planners and business travelers alike should be aware of the additional costs that come with launching an…
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LearningArticleOver 5 years old
Layoff-Wary Employees Want Better Training. Is Your Association Offering It?
A new report from learning firm Cornerstone OnDemand finds that many employees fret about their jobs being at…
