Author
Ernie Smith
Ernie Smith is a former senior editor for Associations Now.
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Executive LeadershipArticleOver 2 years old
Good Reads You Might Have Missed: Cultivating Work-Life Balance
Finding time to work and play is a challenge for many employees—but leaders can play an important role…
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Meetings / EventsArticleOver 2 years old
Meeting Safety Goes Deeper Than You Realize
Whether they’re planning the event or making a last-minute decision because something goes wrong, association meeting professionals need…
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Meetings / EventsArticleOver 2 years old
Meetings Pro Tip: Embrace Branding Within Your Virtual Sessions
In virtual settings, your brand is everything—even more so than it might be in person. Here are some…
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Marketing / CommunicationsArticleOver 2 years old
The Good and Bad of Email Signature Marketing
While it doesn’t lend itself to as much automation and customization as traditional email marketing, there’s a lot…
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Organizational StrategyArticleOver 2 years old
How The NACM’s Legacy Demonstrates Progress
For more than 125 years, the National Association of Credit Management has been going strong—and it has the…
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APA Apologizes For Systemic Racism
APA’s groundbreaking decision to apologize for structural racism in psychology came with the help of historical research. Doing…
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Career DevelopmentArticleOver 2 years old
How to Quit a Job With Grace
Depending on your role, departing from an organization can cause a lot of disruption, or at least some…
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Meetings / EventsArticleOver 2 years old
Meetings Pro Tip: Invest in an Exhibitor Success Program
Building a program that helps drive exhibitor success could highlight that your association understands the value that its…
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MembershipArticleOver 2 years old
Good Reads You Might Have Missed: Dues Increases
In a time of inflation and in the wake of a long pandemic, associations might find themselves debating…
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Organizational StrategyArticleOver 2 years old
Workplace Pro Tip: Strategize on When Your Hybrid Teams Need to Come In
Many organizations have some lingering discomfort on their return-to-work strategy. The carmaker Ford is taking a balanced approach…
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OperationsArticleOver 2 years old
Your IT Systems Should Collaborate—Can iPaaS Help?
A new approach to connecting applications such as AMS platforms and fundraising tools, an integration platform as a…
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AdvocacyArticleOver 2 years old
Advocating For The Unpopular Opinion: Daylight Savings
The American Academy of Sleep Medicine’s position in favor of getting rid of daylight saving time suddenly became…
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Meetings / EventsArticleOver 2 years old
Meetings Pro Tip: Bring Creativity and Sustainability to Your Event With Zero-Waste Furniture
A high-profile event is bringing upcycled chic to a lounge at its upcoming 2022 edition. VidCon’s approach might…
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LearningArticleOver 2 years old
Data Lake vs Data Warehouse: What’s The Difference?
Associations looking for a new data-management solution might consider data lakes or data warehouses—but they also need to…
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GovernanceArticleOver 2 years old
Good Reads You Might Have Missed: Good Governance
Whether it’s rebuilding the board or just making it work more efficiently, there are lots of options to…
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OperationsArticleOver 2 years old
How The AAMVA Is Driving Innovation For Its Members
The American Association of Motor Vehicle Administrators uses a collaborative approach to helping members—many of whom are public-sector…
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Organizational StrategyArticleOver 2 years old
Business Pro Tip: Move Beyond a Third-Party Data Strategy
With privacy concerns growing around invasive data acquisition methods, marketers are asking people to directly share their feedback—commonly…
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Meetings / EventsArticleOver 2 years old
5 Event Marketing Strategies For 2022
The pandemic changed not only your event audience—it also altered marketing strategies. Here are a few elements to…
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Meetings / EventsArticleOver 2 years old
Meetings Pro Tip: Make the Most of Virtual Breakout Rooms
Embracing the breakout room as a unique medium of its own, rather than a replacement for in-person discussions,…
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Marketing / CommunicationsArticleOver 2 years old
Better Writing Strategies: SEO, A/B Testing & Audience
Headlines have become increasingly important in the online era, and associations have to write a lot of them.…
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Before You Click Send, Check Your Document Security
From contracts to academic research to letters to Congress, associations rely on digital documents. But an insecure document…
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Marketing / CommunicationsArticleOver 2 years old
Technology Pro Tip: Get Ready for a Google Analytics Sunset
A significant upgrade is coming to Google Analytics, and it could affect the way you track your data.…
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Career DevelopmentArticleOver 2 years old
Associations Exploring Scholarships For Emerging Talent
Offering scholarships to students can help set the stage for new generations of members to discover a field…
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Meetings / EventsArticleOver 2 years old
How To Make Your Event Sustainable (Vendors Included)
Standards and certifications could help to keep your event more sustainable—but so could close collaboration with vendors, according…
