Author
Ernie Smith
Ernie Smith is a former senior editor for Associations Now.
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Marketing / CommunicationsArticleOver 5 years old
Report Highlights Search Engine Optimization Trends
In its new report on search engine optimization, the marketing firm Clutch recommends focusing on quality over quantity…
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MembershipArticleOver 5 years old
Doctor Visits, With a Membership Fee: Direct Primary Care Gains Steam
In an effort to get around the complexities of the modern health insurance model, some facilities are taking…
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AdvocacyArticleOver 5 years old
Music, Movie Groups Score Win on Piracy Issue in U.K.
Groups representing content creators, with the help of the British government, will see pirated editions of copyrighted material…
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Marketing / CommunicationsArticleOver 5 years old
Mailjoy: A Direct Mail Disruptor
The direct mail startup Mailjoy borrows some of its postcard-mailing strategies from the world of email marketing. Also:…
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Marketing / CommunicationsArticleOver 5 years old
Secure Messaging: What Your Association Should Know
Currently gaining attention in the political world and elsewhere, encrypted messaging is starting to gain a bit of…
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LearningArticleOver 5 years old
Ladder Group Preps First-Ever Ladder Safety Month
The American Ladder Institute’s National Ladder Safety Month, which will take place for the first time this March,…
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Conscious InclusionArticleOver 5 years old
LGBT Congressional Staff Association Hopes to Add Republicans
The group, which has in recent years emphasized a nonpartisan stance on most issues, says the shifting environment…
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FundraisingArticleOver 5 years old
Internet Association Ties Live-Streaming With Fundraising
The association’s new experimental platform will allow political candidates to raise money for future campaigns while taking part…
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Meetings / EventsArticleOver 5 years old
Association Tech: Is Your IT Chief a Visionary?
An association tech insider says technical skills aren’t the only thing needed to run an IT department in…
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What You Should Know About IRS Phishing Schemes
The unprecedented phishing schemes that hit employers last tax season are back, the Internal Revenue Service warns. Here’s…
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Marketing / CommunicationsArticleOver 5 years old
Generic Medicine Group Gets Less Generic With Revamp
The Association for Accessible Medicines—known until recently as the Generic Pharmaceutical Association—is launching its rebrand with a campaign…
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AdvocacyArticleOver 5 years old
Report: Racial Diversity Remains a Problem for Tech Firms
A new report from the diversity-focused nonprofit Open MIC finds that many racial groups remain underrepresented in the…
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Marketing / CommunicationsArticleOver 5 years old
Why Millennials Don’t Play the Lottery
Recent research has found that millennials rarely pick up a lottery ticket—an issue for both lottery groups and…
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Meetings / EventsArticleOver 5 years old
How the Women’s March App Came to Life
Organized on the fly with volunteer help—much like the event it was designed for—the official app for the…
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AdvocacyArticleOver 5 years old
Beverly Carter Foundation Aimed at Safety, Training
More than two years after the loss of his mother, Beverly Carter's son is launching a foundation that…
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AdvocacyArticleOver 5 years old
Texas Pharmacy Association Launches Medication Adherence Project
The Medication Adherence Project, an initiative by the Texas Pharmacy Association, will use a cloud-based platform to check…
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Organizational StrategyArticleOver 5 years old
What’s the Business Case for Paid Family Leave?
A new Boston Consulting Group report makes the case that organizations that offer paid family leave see higher…
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Meetings / EventsArticleOver 5 years old
How E3 Is Making Room for the Public This Year
The Entertainment Software Association has long put on a tradeshow so cool that the public has wanted in…
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Organizational StrategyArticleOver 5 years old
What Associations Can Learn From Startup Accelerators
With a major advocacy group finding value in the well-known Y Combinator accelerator, now might be a good…
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AdvocacyArticleOver 5 years old
Association Pushes Strategies to Keep Domain System Healthy
With its new Healthy Domains Initiative, the Domain Name Association is attempting to be proactive on issues of…
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LearningArticleOver 5 years old
Why CEOs Want to Improve Literacy Among Third-Graders
The Business Roundtable is taking the long view on improving the skills gap for corporations with its most…
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LearningArticleOver 5 years old
University Group Shows Off Schools’ Renewable Energy Work
Renewable energy is becoming increasingly more sophisticated, says the Association of American Universities, which is highlighting some of…
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AdvocacyArticleOver 5 years old
Bankers Association Expands Crime Data Program to ATM Skimming
The addition of ATM crime data represents a significant expansion to the American Bankers Association’s Bank Capture system,…
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Organizational StrategyArticleOver 5 years old
CompTIA Report: Collaboration Defining Tech at Enterprise Level
A new report from CompTIA suggests that no one department usually owns the technology mandate within an organization.…
