Author
Ernie Smith
Ernie Smith is a former senior editor for Associations Now.
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MembershipArticleOver 5 years old
Good Reads You Might Have Missed: Member Onboarding
Ernie Smith ·
Member onboarding doesn’t look quite the same as it did a few years ago, but it’s still important…
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Organizational StrategyArticleOver 5 years old
Leadership Pro Tip: Write a Vision Statement for Your Remote Team
Ernie Smith ·
If your employees are struggling to see your organization’s purpose, a vision statement can help you clarify. Just…
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Career DevelopmentArticleOver 5 years old
4 Digital Interviewing Tips for Job Seekers
Ernie Smith ·
Just because the job market looks rosy these days doesn’t mean you shouldn’t prepare for interviewing remotely. If…
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Marketing / CommunicationsArticleOver 5 years old
SMS Communications: 3 Ways to Use Texting for Your Org
Ernie Smith ·
Texting is immediate, convenient, and ubiquitous, making it especially useful for member communications. Is your organization taking advantage?…
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Marketing / CommunicationsArticleOver 5 years old
The Pros & Cons of Clubhouse Marketing
Ernie Smith ·
The audio-driven social network might not be for every brand, but it nonetheless offers lessons that associations can…
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Meetings / EventsArticleOver 5 years old
Meetings Pro Tip: Think Intimate When It Comes to Networking Events
Ernie Smith ·
The traditional meet-and-greet isn’t exactly compatible with the new normal, but that doesn’t mean you can’t think creatively…
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GovernanceArticleOver 5 years old
Tech Talk: What Can Open Source Do for You?
Ernie Smith ·
Open-source software carries potential for associations … if they’re willing to go down a different road than traditional…
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MembershipArticleOver 5 years old
How to Tell Whether You’re Building Community—or Just Doing a Transaction
Ernie Smith ·
Incentives and services can bring people in the door, but they can threaten the long-term stability of the…
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Marketing / CommunicationsArticleOver 5 years old
Money & Business Pro Tip: Think Beyond ROI
Ernie Smith ·
Thinking in terms of return on investment may not make sense for your association’s marketing initiatives. Instead, focus…
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Executive LeadershipArticleOver 5 years old
Good Reads You Might Have Missed: Emotional Intelligence
Ernie Smith ·
The queen of soft skills is an essential element for leaders to cultivate. Get some pointers from our…
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Executive LeadershipArticleOver 5 years old
Technology Pro Tip: Have Your CEO Set the Multifactor Example
Ernie Smith ·
One effective way to improve your organization’s security: Have your CEO use multifactor authentication—and highlight that to your…
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Meetings / EventsArticleOver 5 years old
What to Know Before You Travel Again
Ernie Smith ·
As association pros head back on the road, it’s important to understand that things won’t be exactly as…
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Conscious InclusionArticleOver 5 years old
Good Reads You Might Have Missed: Leadership and Diversity
Ernie Smith ·
DEI issues are increasingly front of mind for many associations—but leadership plays a key role in ensuring that…
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Organizational StrategyArticleOver 5 years old
The Key to Better Accountability
Ernie Smith ·
Associations often get mired in the inability to meet particular goals—leading some to play the blame game. According…
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Marketing / CommunicationsArticleOver 5 years old
Leadership Pro Tip: Find Your Thought Leadership Comfort Zone
Ernie Smith ·
The hard part about generating thought leadership content is committing to it and devoting the time it takes…
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Meetings / EventsArticleOver 5 years old
Could the Pandemic Offer an Opportunity to Optimize Your Chapters?
Ernie Smith ·
Last year, the Regulatory Affairs Professionals Society found a sudden interest in its local chapter meetings at a…
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Organizational StrategyArticleOver 5 years old
Can You Be Too Flexible in Today’s Workplace?
Ernie Smith ·
The pandemic has ushered in more freedom in the workplace for many employees. Will leaders need to rein…
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Meetings / EventsArticleOver 5 years old
Meetings Pro Tip: The Power of Props
Ernie Smith ·
Trying to keep virtual attendees engaged? One tactic: Give your speakers some props to work with.
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OperationsArticleOver 5 years old
Are You at Risk of a Ransomware Attack?
Ernie Smith ·
The stakes are high for associations in regards to ransomware attacks—which have been rising in notoriety this year.
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Career DevelopmentArticleOver 5 years old
Money & Business Pro Tip: Build Benefits for More Seasoned Employees
Ernie Smith ·
Employers may gain from targeting more mature generations of workers, a workplace transformation expert says. One place they…
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MembershipArticleOver 5 years old
Good Reads You Might Have Missed: Making the Most of Your Volunteers
Ernie Smith ·
A good volunteer program should benefit both your organization and the people offering a helping hand. Here are…
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Marketing / CommunicationsArticleOver 5 years old
Five Things That Just Aren’t True About SEO Anymore
Ernie Smith ·
Search engine optimization changes with the times just like everything else, and what might have been true years…
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Meetings / EventsArticleOver 5 years old
We’re All a Little Introverted Now—So Plan Your Meetings Accordingly
Ernie Smith ·
After more than a year of virtual meetings, it’s going to be a little tough for people to…
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Marketing / CommunicationsArticleOver 5 years old
Technology Pro Tip: Save Time By Automating Your Emails
Ernie Smith ·
Rather than reinventing the wheel every time you send a message to a member, consider using a text-expansion…