Author
Ernie Smith
Ernie Smith is a former senior editor for Associations Now.
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GovernanceArticleOver 2 years old
D&O Insurance: What Associations Need to Know
Find the idea of getting insurance primarily for your board members a little confusing? This FAQ helps break…
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Marketing / CommunicationsArticleOver 2 years old
The Toy Industry’s Stocking Stuffer This Year? An Effective Strategy Against Counterfeiting
The Toy Association, like many trade groups, is working to fight counterfeit goods. Emphasizing safety in its messaging…
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LearningArticleOver 2 years old
Digital Maintenance Lessons From Log4Shell
The high-profile Log4Shell exploit, which your organization should be aware of, offers a great reminder of the need…
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MembershipArticleOver 2 years old
Good Reads You Might Have Missed: Generation Z
For associations looking to reach the next generation of members, it helps to understand the landscape—and understand that…
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Think You Know Your Data Privacy? Try This Quiz
With regulations and complex concepts aplenty, data privacy is challenging to grasp. But you might know more than…
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Executive LeadershipArticleOver 2 years old
Leadership Pro Tip: Make Empathy Your Great Resignation Firewall
By embracing empathy in your leadership approach, you might inspire employees to stick around.
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Organizational StrategyArticleOver 2 years old
Work With Disruptors—Without Being Disrupted
Whether among your membership, your staff, or your board, disruptors want to shake things up. Being flexible while…
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Meetings / EventsArticleOver 2 years old
In-Person Events: Documents Associations Are Using Now
Associations are trying to be thoughtful about policies for in-person events as they start anew. Here are a…
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LearningArticleOver 2 years old
Workplace Pro Tip: Understand the Risks of “Presenteeism”
Just because employees show up for work every day doesn’t mean they’re working at their highest potential. Understand…
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Marketing / CommunicationsArticleOver 2 years old
17 Digital Marketing Terms Everyone Should Know
Social media, email, adtech—digital marketing hits across a wide array of disciplines. With that in mind, here are…
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Executive LeadershipArticleOver 2 years old
The Great Resignation: Talent Retention & Leadership
Being aware of why people leave—and of what can convince them to stay—will help your organization keep staff…
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Executive LeadershipArticleOver 2 years old
Good Reads You Might Have Missed: CEO Transitions
Do you have a new CEO joining your association? Move carefully and thoughtfully—and borrow some insights along the…
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Meetings / EventsArticleOver 2 years old
Don’t Let Go of Virtual Events Just Yet
Despite virtual events being less common before the pandemic, recent research shows that remote meetings are gaining in…
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MembershipArticleOver 2 years old
How to Give Your Industry Partners the Value They Need
Associations hoping to build value for their members may want to look closely at the experience their industry…
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FundraisingArticleOver 2 years old
Business Pro Tip: Focus on Diversity in Your Donor Solicitation
Associations hoping to make an impact with their fundraising this Giving Tuesday should consider this emerging demographic gap.
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Marketing / CommunicationsArticleOver 2 years old
Content Marketing: Quality vs. Quantity for Your Audience
Getting a stronger understanding of your audience needs—and the content your organization is already producing—can help you focus…
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Meetings / EventsArticleOver 2 years old
Good Reads You Might Have Missed: Better Panel Discussions
Perfecting the panel discussion can feel like a dark art, but it doesn’t have to. Here are a…
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Marketing / CommunicationsArticleOver 2 years old
Four Strategies to Make Your DEI Messaging Clear to Members
Your association may be doing a lot of work on diversity, equity, and inclusion—but your members may not…
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GovernanceArticleOver 2 years old
Technology Pro Tip: Ask for a Software Bill of Materials
With the rise of supply chain attacks, getting a stronger handle on what’s in the enterprise tools you…
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MembershipArticleOver 5 years old
Good Reads You Might Have Missed: Member Surveys
Associations and member surveys go together like peas and carrots. Here are some highlights from our archives that…
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Executive LeadershipArticleOver 5 years old
Leadership Pro Tip: Encourage Your Employees to Get a Good Night’s Sleep
Association leaders are in a position to help improve their employees’ work-life balance—and recent research suggests promoting consistent…
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How A Code Of Ethics Shows An Organization’s Core Values
Thinking about why your code of ethics exists can help you build one that matters more for members—and…
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LearningArticleOver 5 years old
Prevent Burnout With Professional Development
Professional development could be just the thing to help revive members’ sense of joy around their careers—but only…
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Meetings / EventsArticleOver 5 years old
Meetings Pro Tip: Adapt Your Hiring Strategy to a New Era
As you ramp up for a hybrid events world, you might need to bring on new types of…
